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Graphic Designer
Weston, FL
Jan 2022 - Mar 2024 (2 years 2 months)
• Collaborated with cross-functional teams and top-level management to execute diverse design projects, including packaging for kitchen appliances, catalogs, spec sheets, sale presentation decks, and social media banners, showcasing strong design versatility
• Assisted on the retouching of product and lifestyle images tailored for e-commerce channels such as Amazon, Costco, Target, Walmart, etc.
• Collaborated on marketing projects for various brands of products, such as Avanti Countertop & Compact, Brama and Vinotemp Appliances, West Bend Kitchen Appliances, etc.
• Revamped packaging materials for major 2023 launches of West Bend's and Duura Elite's new products, enhancing brand visibility and compliance with Amazon's stringent standards
• Leveraged Salsify and Asana platforms to efficiently manage digital assets and project timelines across multiple brands, demonstrating adeptness in digital asset management
• Improved client satisfaction by creating visually appealing and impactful designs for various marketing materials
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Marketing Assistant
Irvine, CA
Jul 2017 - Dec 2021 (4 years 5 months)
• Design new marketing materials for advertisement and promotions
• Retouch photographs and create lifestyles of both countertop and compact appliances
• Manage company's website to ensure the contents and products are up-to-date
• Provide updates on instruction manuals and specification sheets of various products
• Assist on the daily inventory feeds of existing products
• Send out promotional e-blasts to the email lists provided by the management
• Develop new banners and digital contents for social media outlets, such as Facebook, Twitter, and Instagram
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Photo Editor and Designer
Biagio America, Inc.
Anaheim, CA
Apr 2015 - Jul 2015 (3 months)
• Take conceptual direction from the design director and create original graphics which accurately reflect the company's style
• Responsible for creating graphic designs for apparel and e-commerce
• Maintain the standard of quality and awareness of fashion trends and direction
• Work as team to develop prints and edit graphics for apparel by using Adobe programs
• Research and put together seasonal concepts
• Develop and execute creative design concepts in accordance with brand objectives
• Participate in photo shoots and edit photos with basic skills and understandings
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Sales and Marketing Intern
Santa Ana, CA
Mar 2014 - Mar 2015 (1 year)
• Assist in planning, developing, and creating marketing materials for Business Services, GoodBiz Team, Goodwill Stores, Board Meetings, and Community Events
• Develop concepts for prints, social media, and event promotions that reflect on the Goodwill brand
• Use of typographic elements, graphics, and layouts for marketing materials such as newsletters, posters, brochures, signage, etc.
• Update content and images on social media outlets including Facebook
• Perform other business duties including responding to the clients’ requests/needs, making phone calls, and processing the print layouts.
• Collaboration with Coordinators and various levels of Management regarding on designing and producing marketing materials
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Student Volunteer
Barnes Park
Monterey Park, CA
Jul 2006 - Aug 2006 (1 month)
• Assisted with the supervision of 20 children at the child care center
• Conducted activities and games
• Managed financial transactions for pool entry
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Student Assistant
San Gabriel High School
San Gabriel, CA
Aug 2006 - Jun 2006 (1 month)
• Handled confidential information
• Maintained student records by making sure the files are placed correctly in the student folders
• Performed administrative duties including answering phones, filing, copying and faxing