Born in Vercelli in 1978, he moved to Treviso in 1998. In 2002 he graduated in Industrial Design, at the Design and Arts Faculty of IUAV of Venezia. From that moment on, he worked as a designer for Foscarini first, then for Eikon, Imago Design, Doimo Group, Crabo, Litecom, Mizar, spanish Neinver, and Nuovostudio for Biennale di Venezia exposition. From t2004 to 2006 he's been Designer and Project Manager at Disenia (furnishing and shower design). In 2007 he created SeeMantic.