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Marketing & Graphic Design
Sheffield, South Yorkshire, United Kingdom
Sep 2013 - Present (10 years 10 months)
Initially I started helping out with minor designs in return to use the bike shop to fix my bikes, after being satisfied with my work Alex Gunn, the owner, gave me a job opportunity as a marketing and advertising advisor.
My duties involve guiding and generating all marketing, advertising, and designing content from concept to execution working closely with my superiors. I have given the brand their brand equity, through producing all content production including blogging & news stories, copy writing, photography and videography. Advertising through both traditional and digital media including email, web, specialist magazines and direct mail.
I have redesigned the shop, changing the layout and all visual content in store to support the rapid growth of the business in recent times. I am currently working on redesigning the website to be a online retailer, focusing not only on design aspect but the user interference and the E-Commerce webstie system.
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Marketing & Advertising Consultant
Rotherham, United Kingdom
Mar 2013 - Sep 2013 (6 months)
I was hired by Dave Loughran, the owner as an experiment to see if marketing and advertising would develop the business as he was doughtfull that it would make a difference. I had to leave the job after 5 months due to my University commitment, but now they have opened a full marketing department which I built the foundation for and have turned into the fastest growing business in Yorkshire 2014. While working at Planet X I was involved in:
Marketing for the Planet X retail brand and it's family of bike brands, including Planet X, On-One and Titus. Management of multiple e-commerce websites and marketing support for a growing number of retail stores. Content production including blogging & news stories, copy writing, photography and videography. Advertising through both traditional and digital media including email, web, specialist magazines and direct mail.
Creative direction for the Planet X Bikes retail brand and Planet X, On-One & Titus bike brands. Management & production of all graphic assets for web, product & print. Leadership of the Content Team including design, photography and copy writing.