Gina Block

• Creative oversight & development of new visual identity and all marketing efforts for Slate School
• Art Direction/design for print and digital spaces for Slate School and Unite for Sight (non-profit global health delivery)
• Applied knowledge & understanding of brand category to create new experiences for enthusiasts and prospective candidates
• Lead strategic efforts to create consistent brand messaging to shift public perception and increase brand awareness

Senior designer/art director for the Jovial Foods and Bionaturae brands
•Leads the day-to-day efforts of design for the Jovial Foods and Bionaturae brands
•Responsible for packaging design, marketing collateral, eBlast design, design for social media properties, and site maintenance for both Jovial Foods and Bionaturae
•Develop and execute internal branding and marketing programs
• Uses the full palette of strategy, art, and copy in both print and digital mediums to communicate ideas and compel action.
•Management of Jovial Foods and Bionaturae websites using various CMS tools including Wordpress

Sets and leads creative direction that extends across all media for the Structural Graphics brand.
•Leads the day-to-day efforts of marketing the Structural Graphics and Lift Factor brands
•Develop and execute internal branding and marketing programs
•Strategy and development for email, direct, and integrated campaigns
•Senior graphic designer/art director for the Structural Graphics brand
• Uses the full palette of strategy, art, and copy in both print and digital mediums to communicate ideas and compel action.
• Understands, prioritizes, and translates marketing goals and information into effective integrated campaigns
•Management of Structural Graphics and Lift Factor websites using various CMS tools
•CRM database reporting and lead generation

• Established new brand guidelines and rebranded Structural Graphics in 2013, including creative direction and design of the new corporate website
• Uses the full palette of strategy, art, and copy in both print and digital mediums to communicate ideas and compel action.
• Understands, prioritizes, and translates marketing goals and information into effective integrated campaigns
• Strong strategic sense and concepting skills
• Copy-smart communicator
• Business savvy with an understanding of marketing challenges and client needs
• Proficiency in designing for digital mediums - email, banner ads, landing pages
• Understanding of direct mail, commercial, and digital print and B2B marketing
• Flexibility to contribute and work effectively in a team environment with the desire to do what it takes to surpass clients expectations

•Design and create pop-ups, three-dimensional paper products, and sound & light modules to deliver powerful dimensional advertising and marketing messages based on client artwork and/or instructions.
•Integrated campaign work
•Graphic design for a variety of mechanisms and various clients.
•Structural design & engineering of innovative three-dimensional print media/packaging
•Work with Marketing to develop campaigns and product launch initiatives for dimensional direct mail pieces
•Creation of detailed project component spec sheets for use with multiple outside vendors, including some international partners
•Creation of AutoCAD files for artist/printer die templates and placement of art
•Design and assembly of color compositions for demonstration and client review
•Manipulation of plotters for comping purposes
•Preparation of artwork and output of proofs for client review based on client specifications
•Collection of final art files for printer use
•Structural and graphic design for comps used to solicit prospective business

•Compose and prepare printed matter for publication by using advanced knowledge of prepress techniques.
•Recognized for innovation during the company’s Transformative Change.
•Navigate on Mac computers in various programs to compose, save, correct, and deliver advertisements, direct mail pieces, multi-page advertisement spreads,
and NIE student ads that exceed customer expectations with accuracy and creativity.
•Accurately format/compose text and/or advertisements using a variety of programs such as InDesign, Multi-Ad, Quark, Photoshop, or Illustrator.
•Proofread advertisements to ensure that texts are well written, grammatically correct, and accessible.
•Work closely with ad sales reps and client to create desired layouts.

•Designed and created display ads for customers, cited for excellent interpersonal and customer service skills.
•Accept ads from customers via telephone, internet, and in person. Prepared and assembled paper itself, including paste up of pages to be printed.
•Constructed and produced photographic lithography plates by hand.
•Responsible for training new employees in customer service and creating ads.