Gina Block

Art Direction, Design, styling, and all photography for Red Paper Plane launch. Went out to 15,000 HOW Design subscribers and resulted in 4,500 total page views.
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eBlast announcement to introduce Structural Graphics' new branding and new website. Initial concept, copy writing, and graphic design. Spring 2013.

Animated eBlast announcing that our latest Idea Book, "Unfolding Ideas," is available for download. See it here: http://www.sg5d.net/InspirationBook/ Initial concept, art direction, copy writing, and graphic design for the Structural Graphics brand. Summer 2013.

Cover Image for "Unfolding Ideas" booklet. Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded paper clips, candy, and branded notepads or coasters. Concept, copy writing, and graphic design.

Inside Cover Image for "Unfolding Ideas" booklet. Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded paper clips, candy, and branded notepads or coasters. Concept, copy writing, and graphic design.

2014 Look Book: Created as a marketing piece to illustrate the variety and breadth of recent work and to showcase high-impact solutions across multiple industries. Art Direction, graphic design, photography, some copywriting.

2014 Look Book: Created as a marketing piece to illustrate the variety and breadth of recent work and to showcase high-impact solutions across multiple industries. Art Direction, graphic design, photography, some copywriting.

Piece created as a handout for Red Paper Plane to be distributed at the 2014 HOW Design Conference. Art Direction, graphic design, product photography.

Piece created as a handout for Red Paper Plane to be distributed at the 2014 HOW Design Conference. Art Direction, graphic design, product photography.

Red Paper Plane eBlast for GD USA. Concept, art direction, product styling + photography, graphic design, and copywriting.
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A selection of banners created for the weekly SG newsletter. Copywriting, art direction, and graphic design.
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Animated eBlast created to kick off our Q3 Campaign: Integrated Marketing. This email is accompanied by a direct mail piece and landing page that touts the benefits of using direct mail as part of your integrated strategy. Concept, Art Direction, Graphic Design, copywriting. Fall 2013.

Website visitor (Hot Clicker) email sent out to prospects who visit the SG website. Initial concept, copy writing, and graphic design.

Eblast as part of the Summer 2013 Cost-Effective/Value Marketing Campaign. Initial concept, copy writing, and graphic design for the Structural Graphics brand. Late summer 2013.
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Open House invitation/ Lunch 'n Learn. Initial concept, copy writing, and graphic design.
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This video Landing Page was developed as part of a campaign targeting the Loyalty Market in the fall of 2013. An eBlast drives the target to the landing page, the call to action is to fill out the form to receive the fulfillment item (a Goody Box.) Concept, Art Direction, Design.

Screen capture of the home page, part of the new Structural Graphics website. Concept, art direction, copy writing, and graphic design.

Screen capture of one of our pages showcasing a project for Experian, part of the new Structural Graphics website. Concept, art direction, copy writing, and graphic design.

Screen capture of the "Where We Are" page, part of the new Structural Graphics website. Concept, art direction, copy writing, and graphic design.

Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded paper clips, candy, and branded notepads or coasters. Concept, copy writing, and graphic design. Additional graphic design by Erin Smith.

Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded paper clips, candy, and branded notepads and/or coasters. Concept, copy writing, and graphic design with additional design by Erin Smith.

Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded paper clips, candy, and branded notepads or coasters. Concept, copy writing, and some graphic design.

Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded paper clips, candy, and branded notepads or coasters. Concept, copy writing, and some graphic design.

Created as part of our Spring 2013 Marketing Campaign. "SG Goody Box" mailed as a fulfillment item as part of our Spring 2013 "Unfolding Ideas" Marketing Campaign. Goody boxes included samples, a welcome letter, the "Unfolding Ideas" accordion fold booklet, branded airplane paper clips, candy, and branded notepads and/or coasters. Concept, art direction, and copy writing. Coasters designed by Erin Smith.

An example of one of the pages from the Branding Guidelines that were produced for the Structural Graphics brand. Concept, art direction, copy writing, and graphic design. Spring 2013.
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