WEWOOD + HEY DUDE
WeWOOD is an Italian brand, founded in 2009 in Florence, a city known for its art, beauty and creativity. WeWOOD combines the Italian ability to design unique objects with the need for greater care and attention to our planet. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future.
Hey Dude was born in a house in the Italian countryside, in 2008. Their driving force is an intense desire to see lightweight, comfortable, stylish and yet affordable shoes become the standard and not the exception for how you treat your feet.
The outcome of the project was 3 different ideas for Wewood watches to guide them in the future collections and a concept of shoes clla for Hey Dude. This project was done in the first semester of 2015.
