GREENTIRE WORKSHOP
Context
The Greentire Workshop was the first workshop held in the master of Strategic Design on December of 2013 in the Politecnico di Milano. Greentire is a consortium of companies in the north of Italy, responsible for recycled tires and rubber with minimum impact on the environment.
Outcome
Our group presented the project Quo Vadis? Memory Roads. Quo Vadis? is a sentence from Latin meaning Where are you going? and relates to the Memory roads to create the concept where the story and experience of many travelers can be told through the perspective of the tires. Following that concept we designed a strategy to increase the brand awareness of the company through an exhibition, with many different players, like artists and writers that would tell their perspective of how we can relate our memories of travels to create global awareness to recycle tyres and give a second life for the material.
