Gerard Smith
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About
Multi award winning design leader, that thrives on inspirational projects for exceptional brands.
15+ years apparel design experience in outdoor apparel and sportswear.
A results oriented designer, disruptive thinker and innovator, product design rooted in consumer insights, innovation, strategic foresight, design strategies, brand voice and aesthetics, brand growth through product design.
Recognized for collaborative leadership style, proactive approach, and keen ability to effectively translate complex design and innovation concepts into tangible action plans. -
Education
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Master of Arts MA Peformance Sportswear DesignUniversity of Derby2000 - 2003
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BA BA ( Hons) Fashion DesignMiddlesex University1993 - 1997
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Experience
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Senior Designer III - TitaniumPortland, ORJan 2017 - Present (7 years 11 months)•Lead design for the Titanium premium product
line, for Outerwear and Sportswear.
•Increased adoption rate for new designs accelerated
growth rates for EMEA 10%+ -
Senior Global Product DesignerPortland, ORJun 2009 - Jan 2017 (7 years 7 months)•Ability to lead long term creative strategy and
seasonal product line whilst increasing sales
targets.
•Managing innovation platforms and
prototyping across all product range categories.
•Inspire other team members by managing best
practices, positive attitude and sound judgment
•Initiating global consumer insights and market
research to drive product focus.
•Presentations to global sales teams, distributors
and external audiences. -
Global Product Design DirectorPortland, ORAug 2012 - Feb 2013 (6 months)•Directed four reports, collaboration with
contract designers for the season, both locally
and internationally.
•Leadership of design team to meet and collaborate
with merchandising on design briefs
•Oversaw that the Icebreaker brand aesthetic
was coherent across all ranges. -
Product DesignerWellington, New ZealandSep 2006 - Jun 2009 (2 years 9 months)•Drove design and passion for both high performance
and lifestyle merino wool product, trend
research, ideation, consumer insights,
fabrication, color palette and trim design.
•Increased unit baselayer sales over to 120k
•Pro cient in Adobe Illustrator, Photoshop.
•International travel -
Special Projects Designer/DeveloperBerghausSunderland, United KingdomDec 2003 - Aug 2006 (2 years 8 months)•Introduced RF welded seams, bonded seams
and thermal molding to apparel while driving
long term innovation platforms
•Launched athlete focused designs for climbing
apparel for global expeditions to Patagonia and
the Himalayas
•Design, color theory, branding design, trim
design, fabric development and construction.
•Presentation to global sales teams, distributors
and external audiences.
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Awards
ISPO Award 2015/2016
Editors Choice 2015 Spring Skiing - Alister & Paine
Merinoloft LS Zip Best Baselayer 2014
Elevation Outdoors Peak Gear Awards 2014 - Icebreaker Quantum Plus Hoody
Outdoor Industry Award 2014
Editors Choice Winner 2013 - Best Base Layer Trail Runner
Gear of the Year 2013 Seven of the Best Base Layers 2012
Gold Award - Editors Choice 2011 Backpacker Magazine
GEAR OF THE YEAR 2011 Best Leggings -
Affiliations
University of Oregon - Board Member MS Sports Product Management
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@gerardsmith, member since 2007
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Following 2
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Followers 5
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