Geraldo Mercado

Senior Graphic Designer
• Apparel Design for men and women for Domestic and International assignments
• Digital assets for social media, kiosks, digital billboards, web sliders, banners for desktop and mobile view • Packaging design for labels for supplements
• Trade show booth design
• Assist in photoshoots to confirm shots of focus are done for social media assets
Production Manager
• Work with vendors on production for deadlines, inventory counts, breakdown of units to warehouse. Build UPCs and get SKUs to build COGs and reports
• Label Design/Renders for new products.

News Division * Responsible for coordinating/assigning, completing, and posting graphics for on air and social media for various shows along the NBC networks. * Handle over 20 hours a week of live news coverage, social media, edits and post production segments * Strategize with producers on graphic elements for on and off air, making sure elements are consistent with each show brand. * Shows include: First, look, Morning Joe, 11th Hour with Brian Williams, Early TODAY and Specials

Lead Designer, On-Air Talent, Camera Man * Responsible for designing franchise packages and opens for various sports promotions and events throughout the OCR and Ninja community * Covers live sporting events via streaming, social media, edits and post production segments * Strategize with producers on graphic elements for on and off air, making sure elements are consistent with each show brand. * Interviews and B-Roll packages for segments, write scripts and edits on production for projects

* Taught several courses including:
Advertising Communications, Graphic Design, Design Concepts, Portfolio Presentation

* Responsible for Print: Design, Out of Home (OOH), Print Production, mechanicals, quality control, dealing with vendors on multiple projects at the same time, as well as marketing elements for promotions and presentations * Clients included: Colgate-Palmolive, Got Milk, Pep-Boys, Bank of America and Verizon Wireless

* Responsible for Design and mechanicals for current clients and contributed to decks for new presentation in clients pitches. * Clients included: IBM, AMEX, and Duracell