Geoff Pinyard

Design and develop customer focused consumer product design solutions, logo development, brand identity, marketing/sales materials and general graphic design needs.
• Created an urgent assembly alert sales support flyer after manufacturing design change to communicate updated instructions for opthalmologic pharmaceutical product.
• Designed a creative solution for Surgical Assembly Poster to aid ophthalmic surgical teams properly assembly of opthalmologic pharmaceutical product reducing product waste.

Clients: Decopac, Mobius Therapeutics, ENSE, itelligence, The Webfactors, Virginia Gray (author)

Developed creative design solutions for client brand implementation and development of brand experience for customers facilities.
• Designed, managed graphics for initial design proposal resulting in awarded contracts.
• Coordinated and Implemented re-branding of nine branch locations throughout Kentucky via project plans, room elevations and installation documents.

Designed and directed Fast-Moving Consumer Good category leading product line for B2C customers. Applied trend base research to product lines, marketing solutions, and retail packaging collections. Created innovative product industry formats for seasonal and licensed product lines resulting in market leadership.
• Grew Seasonal Business by 32% YOY– Walmart: Projected 43% YOY growth – Sam’s Club.
• Designed fast to market licensed line for new licensed launch resulting in $1.8M in first two years of sales - 2015 and 2016.
• Developed three new innovative product industry formats resulting in over $225k additional seasonal sales in 2015.

Clients: Walmart, Sam’s Club, Kroger, Publix, regional grocery chains and private bakeries.

Design directed and developed trend based product lines, packaging, cost effective merchandising solutions, retail department solutions, and product engineering.
Designed and managed development of consumer product goods and packaging (seasonal and licensed) for major mass, drug, food and specialty accounts from concept to launch.
• Provided product engineering solution for club store accounts and established palletization standard to ensure transportation integrity and product presentation at store level.
• Developed new program for retail party department; 12M projected sales for program.

Clients: Target, Walmart, Sam’s Club, Macy’s, Bloomingdales, Walgreens, CVS, Kroger