We were tired of our own website 10 years ago. It was boring, flat, as flat as a newspaper can be, it was cold. What we were wondering was "hey, we all here are graduated from Fine Arts Academies from Italy, it's a shame not to come with some different, a human-touch interface". All guys had also massive computer 3D experience, business school and industrial design/manufacturing skills. So it was born our web development division, with a quite good success: 650 projects in just 6 years...