Gene Allfred Cruz

• Plans concept by studying information and materials.
• Developing concepts, graphics and layouts for product illustrations and company logos.
• Designing layouts for marketing collaterals for clients such as posters, flyers, brochures, banners, billboards, logos,
ads, booth designs and other marketing needs.
• Creating mock-ups of study labels, packaging & marketing collaterals.
• Obtains approval of concept by submitting rough layout for approval.
• Product & Brand Photography
• Enhancing photo images such as products, people, food, etc.
• Contributes to team effort by accomplishing related results as needed.
• Reviewing final layouts and suggesting improvements if required

• Creating labels and packaging designs, for canned, bottled goods and frozen meat products.
• Designing layouts for marketing collaterals such as posters, flyers, brochures, banners, billboards, logos, ads
and other marketing needs.
• Creating mock-ups of study labels, packaging & marketing collaterals.
• Food & Product Photography
• Digitally enhancing images, such as food, landscapes, materials, product endorsers, etc.
• In-charge of the department's office supplies and materials.

• Designs various layouts for flyers, brochures, tarpaulins and other marketing collaterals primarily used in presenting our project developments
• Approves proofing of marketing collaterals
• Responsible for designing office-related forms, slips and collaterals
• Acts as the official photographer during company and outside events
• In charge of the digitally capturing and graphically enhancing the interior & exterior features of the model units
• Conceptualizes theme and subsequently designs various exhibits and outside events that are participated by the
company
• Events management
• Maintains an active chain of various suppliers (tarpaulins, furnitures and fixtures, collaterals, etc.) for material and
production needs
• Acts as coordinator for special occasions like Groundbreaking Events, Open Houses, Brokers’ Meetings etc...
• Constantly updates the company’s website to keep the company on the mainstream

• Creates lay-out designs such as menus, tent cards, flyers, gift certificates, posters, banners, streamers and billboards
for in-house outlet use
• Digital Photo editing using modern graphic editing software
• Conducting Photo shoots
• Converge with clients, advertising agencies and suppliers