Created and co-managed the development of a new site on ComEd.com that informs customers of the company’s grounds repair program. Content structure, tone and presentation successfully met corporate objectives and balanced the sensitive message of shared responsibility. Led meetings with various departments and web professionals to successfully launch this site. A link to functioning web pages can be found on the portfolio home page.
Partnered with the Morton Arboretum to create “The Power of Smart Planting”, a completely revised guide balancing two objectives—directing smart planting near transmission power lines and serving as a catalog of recommended. plants and trees. Served as project manager and author.
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Author, reporter, and managing editor of annual economic outlook of the construction industry.
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This is an inaugural guide and manual created for ComEd's Smart Ideas for Your Business® program partners. Collaborated with program executives and project managers to craft this guide within an accelerated time frame.
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Served as Executive Editor for "Gas Tips", a quarterly technical journal and central marketing effort for an R&D not-for-profit that was transitioning to for-profit. As such, this key publication was also evolving. An advertising program was developed in collaboration with Hart Energy Publishing, the editor of the technical journal. I helped direct and manage the process.
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Project Management
Be it digital or print communication, successful a successful content project management strategy further extends the reach and impact of your marketing program.
Available
Freelance, Full-time
JEFFREY J. GAVIN,...
GAVO COMMUNICATIONS: Integrated Marketing Services
Chicago, IL