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On-Air Style Expert
Madison, WI
Oct 2013 - Present (11 years 1 month)
• Appear on local NBC affiliate TV station for three-minute segments to discuss current trends, local apparel stores, and relevant fashion news.
• Work with local anchor, Christine Bellport, to make fashion approachable for Midwestern audience.
• Meet with and interview local designers and store owners to locate new products to feature
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Marketing Manager
Sep 2013 - Present (11 years 2 months)
• Drive all e-mail and social media marketing campaigns across Facebook, Twitter, Instagram and Pinterest
• Update, maintain, and create fresh content for store’s website and blog (http://www.ishopiona.com).
• Produce all on-model and off-model photographs for use in e-mails, social media, and promotions.
• Write custom advertising copy and create digital and print ads.
• Devise strategies to promote all in-store brands while remaining in-touch with existing brand images
• Lead efforts to convert in-store customers into social media fans, and vice versa.
• Collaborate with store owner and general manager on merchandise orders and sales plans.
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Personal Stylist/Sales Associate
Madison, WI
Sep 2012 - Dec 2013 (1 year 3 months)
• Promoted to Personal Stylist based on outstanding job performance as Sales Associate.
• Consulted one-on-one with customers to create ensembles for daily living and special events.
• Studied fit, quality, fabric, and origin of each new item in effort to better serve customers.
• Partnered with staff to cultivate aesthetically pleasing store atmosphere; outfitted mannequins, strategically arranged merchandising displays, and created inspiration boards and presentations.
• Conducted and reported in-depth research on fashion trends and news.
• Monitored sales trends to determine and analyze customer demand.
• Delivered exemplary customer service and drove efforts to exceed sales goals.
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National Program Project Producer / Board Operator-Announcer
Madison, WI
Oct 2011 - Jul 2013 (1 year 9 months)
• Sequenced and wrote scripts, booked guests, directed tapings, and edited audio for nationally syndicated public radio call-in talk show, Zorba Paster On Your Health.
• Managed and updated show’s Facebook page and website with strategically tailored content aimed at growing audience base.
• Operated board for 3-hour radio program, Old Time Radio Drama on weekend evenings.
• Administrated Old Time Radio Drama and Midday Facebook pages.
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CBS 60 Minutes - Research Intern
Washington, DC
Jun 2011 - Aug 2011 (2 months)
• Assisted producers in story research
• Interviewed a multitude of experts from diverse fields
• Briefed chief producer daily on relevant breaking news
• Wrote articles for CBSnews.com
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BBC - News Intern
Washington, DC
Aug 2010 - Dec 2010 (4 months)
• Monitored breaking news
• Coordinated interviews and shoots by seeking out story ideas, interview subjects, and locations
• Met with and interviewed several DC press secretaries and subsequently briefed chief BBC correspondents
• Recorded footage; researched story details; created databases; conducted in-field interviews and produced live shoots.