Gabrielle Pedriani
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About
Versatile, dynamic Communications professional with 3+ years’ experience across communications, broadcasting, social media, marketing, journalism, and blogging primarily focused on the fashion industry. Equal ability to perform autonomously or as a supportive team player. Finely honed creative conception, writing, marketing, and technical skills in photography, website content development, online publishing, and digital recording & editing. Expert fashion savvy; dedicated to staying up-to-date on current fashion trends and news. Proficient in French & Italian. Relevant core competencies include:
• Communications Initiatives • Photoshoots & Photography • News Writing & Editing
• Fashion Journalism • TV & Radio Broadcasting • Marketing & PR Campaigns
• Website Content Development • Fashion Trend-Spotting • Digital Recording & Editing • Social Media Marketing • Competitive Research • Website & Blog Writing
Proficient in: MS Word, Excel, PowerPoint, Outlook, LexisNexis, Pacer, iContact, Vend, Facebook, Twitter, Wordpress, Tumblr, Instagram, Pinterest, Purevolume, Myspace, 8tracks, SoundCloud, Final Cut Pro, iMovie, Dreamweaver, HTML, CSS, Protools, Adobe Audition, Cakewalk, Sonar Home Studio
FACEBOOK: www.facebook.com/looksharpsconnie
TWITTER: @looksharpWI
INSTAGRAM: @looksharpsconnie -
Education
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Bachelor of Arts in Communications Communications, Focus: Radio, TV, FilmUniversity of Wisconsin-Madison2008 - 2012GPA: 4.0 / Dean’s List, All Semesters
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Experience
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On-Air Style ExpertMadison, WIOct 2013 - Present (11 years 2 months)• Appear on local NBC affiliate TV station for three-minute segments to discuss current trends, local apparel stores, and relevant fashion news.
• Work with local anchor, Christine Bellport, to make fashion approachable for Midwestern audience.
• Meet with and interview local designers and store owners to locate new products to feature -
Marketing ManagerSep 2013 - Present (11 years 3 months)• Drive all e-mail and social media marketing campaigns across Facebook, Twitter, Instagram and Pinterest
• Update, maintain, and create fresh content for store’s website and blog (http://www.ishopiona.com).
• Produce all on-model and off-model photographs for use in e-mails, social media, and promotions.
• Write custom advertising copy and create digital and print ads.
• Devise strategies to promote all in-store brands while remaining in-touch with existing brand images
• Lead efforts to convert in-store customers into social media fans, and vice versa.
• Collaborate with store owner and general manager on merchandise orders and sales plans. -
Personal Stylist/Sales AssociateMadison, WISep 2012 - Dec 2013 (1 year 3 months)• Promoted to Personal Stylist based on outstanding job performance as Sales Associate.
• Consulted one-on-one with customers to create ensembles for daily living and special events.
• Studied fit, quality, fabric, and origin of each new item in effort to better serve customers.
• Partnered with staff to cultivate aesthetically pleasing store atmosphere; outfitted mannequins, strategically arranged merchandising displays, and created inspiration boards and presentations.
• Conducted and reported in-depth research on fashion trends and news.
• Monitored sales trends to determine and analyze customer demand.
• Delivered exemplary customer service and drove efforts to exceed sales goals. -
National Program Project Producer / Board Operator-AnnouncerMadison, WIOct 2011 - Jul 2013 (1 year 9 months)• Sequenced and wrote scripts, booked guests, directed tapings, and edited audio for nationally syndicated public radio call-in talk show, Zorba Paster On Your Health.
• Managed and updated show’s Facebook page and website with strategically tailored content aimed at growing audience base.
• Operated board for 3-hour radio program, Old Time Radio Drama on weekend evenings.
• Administrated Old Time Radio Drama and Midday Facebook pages. -
CBS 60 Minutes - Research InternWashington, DCJun 2011 - Aug 2011 (2 months)• Assisted producers in story research
• Interviewed a multitude of experts from diverse fields
• Briefed chief producer daily on relevant breaking news
• Wrote articles for CBSnews.com -
BBC - News InternWashington, DCAug 2010 - Dec 2010 (4 months)• Monitored breaking news
• Coordinated interviews and shoots by seeking out story ideas, interview subjects, and locations
• Met with and interviewed several DC press secretaries and subsequently briefed chief BBC correspondents
• Recorded footage; researched story details; created databases; conducted in-field interviews and produced live shoots.
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Skills
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Elsewhere on the Web
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On Coroflot@gabriellepedriani, member since 2014
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