Gabrielle Alesch
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About
Highly motivated dynamic and avant-garde art director equipped with 15 plus years of apparel industry experience and accomplishments in realizing company visions, initiating strategic initiatives, and providing high-impact, marketable fashion graphics, apparel services that result in revenue growth.
Demonstrated proven success in diverse areas of training, product development, office management, merchandising, consulting, graphic, fashion design, and styling.
• Known as necessary and goal oriented leader, which is capable of encouraging the individuals and improving productivity and simultaneously achieving career growth.
• Self-starter and skillful leader able to influence a wide range of design projects, from concept to completion.
• Posses strong knowledge of art graphic trends, garment construction, body design, trims, embellishments, printing process’, story boards, fabric washes, sublimation, knit fabrications, textile design.
• Apply artistic talents and expertise in conducting the needs of the team while ensuring utmost client satisfaction.
• Display technical and artistic skills using mac platform OS Sierra, Photoshop CC, Illustrator CC, InDesign CC, Adobe Bridge CC, Adobe Acrobat, Microsoft Excel, Wasatch RIP, Mutoh printer for digital printing.
• Excellent communicator and mentor to younger graphic designers and apparel designers. -
Education
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Certificate Program Graphic DesignSIMI VALLEY ADULT SCHOOL2016
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ASSOCIATES PRODUCT DEVELOPMENTFashion Institute of Design and Merchandising1991 - 19931ST Graduating product development class. Honor Roll Student.
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Associate of Arts Product Development Merchandise MarketingFASHION INSTITUTE OF DESIGN AND MERCHANDISING1993
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Experience
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Art Director, Graphic Artist, Merchandiser, StylistOn Trend ApparelVernon, CAMar 2015 - Present (9 years 9 months)* Create and design artwork for the California Fairs – Sacramento, Orange County Fair, LA County Fair, DARPA, Alameda, Kaboom, and OctoberFest Fairplex.
* Prepare artwork for screen printing, actual merchandise, mugs, lapel pins, baseball hats,shotglass.
* Create and design artwork for Disney Lion King Theater New York, Aladdin, Six Flags Magic Mountain.
* Work closely with Disney buyer on creation of new artwork for all the tee shirt merchandise.
* Prepare Excel worksheets for each fair with inventory and prices.
* Merchandise artwork for tee shirts and hoodies, choose colors for mens, womens, youth, toddler, infants.
* Develop and create artwork for the Orange county Fair, LA County Fair, DARPA, and Sacramento Fair.
* Head Sales for the DARPA challenge Fair, Orange County Fairs, and LA County Fairs. -
JUICY COUTURE(FULLTIME FREELANCE GRAPHIC ARTIST)Arleta, CA* Graphic Artist member of the in house Graphic design team. * Work closely with the Art Director in the various divisions of Juicy. * Created and designed artwork for the following divisions - Iconic Track - Logo Track - Girls - Fashion Tops - Intimates - Sweaters for Holiday 2015. * All artwork included a variety of 1-10 different embellishments & techniques for the artwork. * Knowledgeable in Worksheets for each artwork to be sent overseas to China and Korea. * Research and development for new ideas and techniques for Spring 2016.
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TYLER JACOBS FOR FEEL THE PIECE(FREELANCE GRAPHIC DESIGN & PRE PRODUCTION COORDINATOR)Los Angeles, CA* Develop create artwork for knit tees for the Tyler Jacobs Line * Work closely with owner/Designer in developing the direction of the artwork. * Introduce new techniques in screening and dye process. * Work closely and manage the actual screening and dyeing techniques for sampling. * Streamlined sampling and production forms for overall company references. * Line is sold at Revolve clothing, Saks Fifth Avenue, Kitson and various boutiques in the US and Europe.
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FREELANCE DESIGNER, GRAPHIC ARTIST,MERCHANDISERAshford Apparel GroupMarina del Rey, CAJul 2015 - Jul 2017 (2 years)*Develop and create logos and branding identity for active wear line #1Crush women’s collection and Ripped Rock men’s collection.
*Create business cards, tee shirt graphics, care labels hang tags, hats, embroidery art for hats, women’s headbands, stickers, and web logo.
*Manage all contractors, sewers, dye house, cutting service, patternmaker, printers, embroiders, trims, and production.
*Technical sketches and product packs for patternmakers and production team.
*Prepare outifts for photoshoots. -
ART DIRECTORG.GIRLVernon, CA2009 - 2013 (4 years)*Designed and developed graphics for all knit tops/dresses, screened & sublimated tees
For monthly junior/missy markets.
*Work closely with sales team, sublimation vendors, and fabric and trim vendors.
*Responsible for interpreting and managing art direction to the freelancers & the sublimation and screen vendors.
*Enhance final market samples through artwork separation and modification
*Improve in house organizational system between production graphic artists and designers.
*Saved company $36000,00 yearly in sampling costs from sublimation/screen vendors.
*Drafted sketches to illustrate appliques, beading, and embroidery, as well as to scale garment flats, which were used for production and sizing placement.
*Monthly market shopping research, attend MAGIC convention biannually, ASR (Action Sports Retailer) Convention, attend New York Markets, Textile shows, MAC Expo.
*Consulted with owner to supervise the full spectrum of line management, including shopping, trend research, trims, and designing cuts.
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Skills
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On Coroflot@gabriellealesch, member since 2013
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