-
SENIOR GRAPHIC DESIGNER / PRINCIPLE
Gabriel Ruiz Design
Jersey City, NJ
Aug 2008 - Present (16 years 3 months)
• Provide a consultation service that includes graphic design, identity design, typography design, and illustration
• Created graphics for well-known brands like Polo Jeans, Chaps, Fila, Eckõ Unltd., and Stall & Dean
• Collaborated with Iconix Brand Group on a graphic t-shirt capsule for the Umbro sportswear brand, which led to full-time work
• Worked with Eckõ Unltd. on a graphic t-shirt capsule for pro skateboarder Manny Santiago
• Designed the 30th-anniversary logo for “Go On Girl” Book Club, a nationally recognized book club
• Launched an ongoing project called INKWRKS, a novelty t-shirt brand targeting the Latin American market
-
SENIOR GRAPHIC DESIGNER
Fashion Options Inc.
New York, NY
Jan 2017 - Dec 2019 (2 years 11 months)
• Collaborated with brand directors to create apparel trims and pattern repeats for various internal and licensed sportswear brands
• Increased the company's reach by executing advertising layout for placement in various print and digital platforms
• Enhanced product presentations by creating physical and digital mock-ups of apparel trim and packaging programs
• Illustrated detailed pixel and vector-based menswear fashion flats for use in product presentation and product production
• Designed a small capsule of best-selling woven shirts for Nat Nast’s 2019 fall season
-
SENIOR GRAPHIC DESIGNER
Ralph Lauren / DENIM AND SUPPLY
New York, NY
Jun 2011 - Oct 2016 (5 years 4 months)
• While collaborating with the legal department, created vintage-looking men’s and women’s novelty t-shirt graphics for the denim market
• Designed numerous best selling t-shirt graphics, one being a collaboration t-shirt with the artist Ruby Rose
• Worked on various special projects, including a promotional concert t-shirt for Avicii
• Spearheaded the design of a complimentary tote bag which became the signature shopping bag for all Denim and Supply stores
• Optimized design productivity by organizing and maintaining a large data and art file server
-
SENIOR GRAPHIC DESIGNER
Kemistre 8 / AKADEMIKS
New York, NY
Aug 2010 - May 2011 (9 months)
• Conducted market research and spearheaded the seasonal graphic direction for this trendsetting men’s streetwear brand
• Collaborated with the AKADEMIKS creative director and marketing team to create new corporate branding assets
• Worked on various special projects, including promotional trade show graphics
• Assisted the flow of production by reviewing t-shirt strike-offs, apparel trims, and appliqué submissions for approval
-
GRAPHIC DESIGNER
International News Inc. / TRIKO
New York, NY
Jun 2007 - Aug 2008 (1 year 2 months)
• Created trend-ready, brand-specific apparel graphics for this industry-leading streetwear manufacturer and distributor
• Art directed and executed design and layout for the initial launch of Triko's website
• Maintained the brand's image by supervising the production of print and digital marketing material
• Mentored interns and new hires on the brands’ creative vision