Gabriel Ruiz

This is a vintage-inspired denim packaging presentation for Rugby University. Rugby University, a brand created by Fashion Options Inc, targets the off-price market.

This is a digital mock-up of the main tag with the callout tag, back patch, joker tag, and pocket flasher.

Displayed above is a new branding and packaging system for Nat Nast, a brand known for its camp collar bowling shirts. The previous packaging looked dated and needed an update. The current branding was a digital tracing from a scanned woven label which did not work well when translated into other formats.

Shown is a detailed view of the proposed matchbook hang tag. Elements of the previous hang tag that remained were the color palette, button bag, and company history.

Pineapple Pattern Art: This pattern art, created for Nat Nast Silks, is derived from a scanned pen and ink sketch digitally manipulated to create the repeat.

The Luau Print: The art for this shirt is a combination of two elements: floral art purchased from a fabric trade show and a digital woven texture. These were combined to create a unique front panel print for this camp collar shirt.