I approach every project with empathy for my audience and curiosity about my clients. My writing surprises and delights—but also delivers above and beyond on the business strategy. My background spans digital and traditional work, including brand identity development, omni-channel experiences, long-form articles, event concepting, ecommerce, social, naming, and more. I'm versatile (a memorable review referred to me as "the Swiss Army knife of writers:") and excel at finding creative solutions to business problems with rigid parameters.
I'm deeply interested in corporate culture, and employed full-time as an organizational transformation strategist. Writing is a side hustle for me these days. I do it because I love it.
2018 Silver CASE Award, Brand Strategy
2014 Bronze Addy, Copywriting
2014 Bronze Addy, Social Media
2013 IAC Award for Outstanding Achievement in Internet Advertising
2013 Silver Addy, Agency Self-Promotion
2012 Webby Award, Insurance
2010 Effie Award, Travel Tourism & Destination
University of Chicago Alumni Network