Team lead, concept creation, writing and execution.
The party event of the century started out with this brief: do something mind-blowing for Social Media Week Chicago. One rule: absolutely NO boring panels or networking events. I was exactly one week into my new job when our ECD asked my creative partner Brad Neal and me to head up the effort. And what an effort it was. In three frenzied weeks, we managed to pull together not one party, but two: a high-tech socio-digital soiree and a no-tech Prohibition-themed rager. 500 guests, one social media blitz, dozens of new recruits, two industry awards, a metric ton of amazing creative work and a world class hangover later, I can now look back and honestly say Social vs. Social is the proudest career moment of my life.
