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Orbitz: Fill the Plane
Fill the Plane was a contest to win a vacation for you and 300 of your friends, all expenses paid by Orbitz.com. In order to snag this sweet deal, you, the pilot, had to get as many of your friends as possible to fill the seats of your digital plane. I had a blast writing scripts, branded content and an email launch for this promotion. Pretty cool promotion that won an Effie for 15 Letters.
