Samuel Bass

• Responsible for the conception, design, layout, and final preparation of print and web-based graphics
• Designed, updated, and tested email marketing campaigns and landing pages using HTML and CSS
for Marketo and Mailchimp distribution
• Concepted and designed websites and web applications for IT implementation
• Prepared and designed custom information-rich graphics/infographics
• Worked with print vendors to ensure quality and timely delivery of materials
• Creation and editing insurance forms, product brochures, signage, and various other materials

• Worked directly with brokers, associates, and analysts to provide print and web marketing support for the Southeast Multifamily department, which had over $1.2 billion in sales in 2012
• Responsible for the design, layout, and final preparation of print and web-based graphics for Offering Memorandums, Requests for Proposals, and other supporting marketing materials
• Designed, updated, and tested email marketing campaigns using HTML, CSS, and Exact Target
• Prepared and designed custom information-rich graphics (e.g. charts, maps, tables, etc.)
• Worked with print vendors and photographers to ensure quality and timely delivery of materials
• Trained and guided temps

• Updated legal documentation, credit card terms, and supporting materials for both print and web
• Improved the efficiency and accuracy of the workflow process
• Trained new hires and temps
• Moved onto the marketing side where I was tasked with creating and updating print and web-based
marketing materials, while following corporate branding guidelines for GE and its clients
• Worked with the Business Development team concepting marketing materials and card holder
documentation for potential clients

• Guided the graphic representation of in-house and external corporate goals through product catalogs, advertisements, direct mail pieces, packaging, and imagery for the web
• Worked closely with the President, Director of Marketing, and others to achieve corporate goals and to ensure that all projects coincided with a singular message, look, and feel
• Directed photo shoots and helped choose appropriate photography for various projects
• Attended press checks to ensure quality of printed materials