Francis Simeni

* Developed and designed seasonal lines for the DKNY and Baby Phat licenses * Created numerous looks per delivery, that were designed and sold as a group * Created designs that exemplified the spirit of youthfulness, fashion trends and style through the eyes of the brand * Ensured that a strong, recognizable and relevant visual look for the brand is communicated and executed across all assets * Collaborated with creative partners to develop concepts and strategic design ideas that could be effectively executed * Worked with the Visual Design team to communicate merchandising requirements like being on trend, good design, value, cohesiveness, and brand identity Familiarity with brand intelligence and creative in order to make informed and relevant decisions * Ability to manage multiple projects, manage workload to meet defined deadlines and communicate out capabilities when resetting of expectations is required * Researching inspiration, photography, artist materials and pulling inspiration and considerations of concepts * Was promoted from Baby Phat to DKNY based on excellent performance * Earned recognition from managers for strong performance in establishing sellable, quality designs that were on brand

* Developed Young Men's and Juniors graphics tee lines for forecasting/design studio, with an eye toward what will be trending the following season (s)