Kimberly Franken Standley

Art Director and Graphic Designer with over 14 years of successful experience in design and marketing.

GRAPHIC DESIGN

• Designed a wide variety of print and web materials from concept to completion including print ads, web ads, posters, catalogs, logos, trade show materials, direct mail, and e-newsletters.

• Worked with printers to obtain quotes and develop more cost-effective print products. Prepared files for print, approved proofs, ensured on-time delivery and accuracy of product.

• Translated complex ideas into clean and effective designs.

ART DIRECTION

• Coordinated production and delivery of cross-platform advertising campaigns from concept to completion. Managed projects by brainstorming initial concepts, setting deadlines, coordinating with other departments, assigning projects, and designing and/or directing final art layout.

• Effectively managed multiple projects concurrently for numerous clients while making sure the team stayed on schedule and delivered high quality results.

• Developed new talent by managing and training new employees, organizing and scheduling work assignments, and providing opportunities for employees to expand skills.

• Art directed photo shoots and photo events. Researched and contracted with photographers.

MARKETING

• Brainstormed and developed programs for expansion into new markets.

• Presented products and ideas to clients, pitched new market opportunities to management, and represented companies at national events and trade shows.

• Wrote, edited, and proofed advertising and marketing materials.

EVENT MANAGEMENT

• Created and executed events at national trade shows to increase booth attendance and excitement.

• Developed a program to make it easy for libraries to hold their own themed event and promoted the program by scheduling character appearances at trade shows and partnering with libraries for events.

• Managed social media and photography coverage of special events and trade shows.