Kimberly Franken Standley

Reading is a Superpower is a program I co-developed. We saw opportunities to grow programs for our library business as well as expand beyond the library business into afterschool programs, ELL programs, special education programs, classrooms, and additional markets. I developed the outline for the program and pitched the program idea to management to secure funding. I researched new market advertising opportunities, booked and scheduled advertising within our budget and designed the ads. I developed materials such as vocabulary and afterschool lesson plans, researched and selected writers for these projects, edited the content, and designed the final product. I researched new market trade shows, applied for presentations, and booked exhibitor space. I designed our brochure and attended trade shows across the country.

After helping to coordinate the Hennepin County Public Library Star Wars event, I developed a program every library can use to hold their own Star Wars events. I wrote and designed an event guide and marketing materials to make it easy for libraries to put on their own event. To promote the guide, I worked with libraries across the country to partner with them for Star Wars events, attended national tradeshows for events related to our Star Wars Literacy campaign, and developed Star Wars programs for new markets such as afterschool and ELL.