Kimberly Franken Standley

Preferred Brands Magazine Ad - I created ads for 80+ Floor To Ceiling retail stores across the country. I worked directly with store owners to create ads that portrayed the image and products of each individual store while keeping with national company branding standards. In addition to the creative, I also wrote the headlines and copy. This ad was targeting female home owners interested in remodeling.

The Playwrights' Center Event Materials - I created a save the date postcard, trifold invitation and RSVP card for a special event held at the home of major donors of The Playwrights' Center. I designed the look of the materials to fit with their Craftsman style home which had white built-ins and lots of windows. Also included were envelopes and envelope liners that featured the diamonds.
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ABDO Publishing Ad - At ABDO, I worked with the annual ad budget and designed over 100 print ads each year. I planned the advertising, worked with the budget, scheduled ads, and designed ads. This is a magazine ad used for national publications promoting a new series of books and was targeted to Middle School/High School librarians

Floor To Ceiling Recruiting Materials - Completely revamped recruiting materials for Preferred Brands' sales department. This included a trifold folder with two pockets and over 30 inserts describing the company and the programs offered. Each folder is customizable and additions/changes are easy and cost effective due to the individual inserts. I came up with the concept, format, creative and assisted with the copy and proofing.

ABDO Publishing Poster - Large scale poster created for an ABDO Publishing green screen tradeshow photo event. I also designed the corresponding photo background which can be seen in the event photo section. In addition to the concept and creative design, I suggested the green screen photo event, hired the photographer and managed the event.

Kathy Ireland Promotional Materials - Promotional materials created to announce Preferred Brands’ new partnership with Kathy Ireland cabinetry. Includes header for the cabinetry display, floor banner, poster, pricing guide book, postcard, window decal and more. Provided a campaign to support the new partnership with Kathy Ireland. It is a clean, feminine look that uses Kathy’s well-known image to sell the product. Used neutral, feminine colors to appeal to female consumers. Played off the shape of the Kathy Ireland logo.

A set of minimalist vintage superhero posters I designed and illustrated.

Abdo Digital Catalog - I set up and designed a new catalog for digital products.