Frances Liddell-Rodriguez

Leading the creation, maintenance and adoption of next generation design patterns for the Geodesic Design System for Meta’s monetization business products by engaging closely with multiple partner teams across Meta’s business features.

I build accessible, scalable design systems for growing cybersecurity teams as a member of the Platform UX team.
• Established a heuristic evaluation process framework to identify and resolve accessibility and usability issues in the UI.
• Developed new component guideline and component set annotation templates to optimize the documentation and act as connective tissue between the React UI library and the Figma component assets.
• Organize and facilitate team Visual Design Review and Interaction Design Review meetings.
• Measure effectiveness of our Review meetings and Design System through surveys.
• Provide feedback on team processes, in-progress design and components in reviews and 1:1s with designers, engineers and product managers.
• Work with fellow designers to ensure that shared library of components is consistent, reusable and has the flexibility to scale as the UI evolves.
• Compose clear and thorough documentation that illustrates how components and patterns are to be implemented by engineering and used in layouts by feature designers.
• Propose adoption of tools, templates and processes that help to increase efficiency and speed.

I was a UX design lead for internal tools for the Revenue Productivity and Observability Experience teams. This work positively impacted internal users, influenced product roadmap and internal processes. I worked alongside peers in PM, Eng and with other executive stakeholders to plan, design, test and ship thoughtful, research-led solutions to our internal customers (Twitter engineers, client account managers and client partners).
• Embedded myself within teams existing ceremonies as an active contributor to planning, retros, updates and strategy meetings.
• Established internal processes within my project teams to aid in collaboration and knowledge sharing (ex. bi-weekly UX + Observability Experience leadership meeting, monthly design + eng reviews, working sessions and 1:1s with product and engineering, pixel review sessions).
• Identified opportunities to improve the user experience through customer interviews and UX audits.
• Refined project requirements through the process of iterative design and user validation.
• Created user testing plans, led user studies and compiled the results in shareable reports and presentations with XFN partners and stakeholders.
• Developed and facilitated design thinking workshops.
• Engaged with the Feather Design Systems Core Team every week to discuss guidelines, share proposals, and weigh in on solutions for internal tool components.
• Fueled the adoption of Feather Design System within Observability Experience and Revenue Productivity (developed proof of concept, proposals, etc.)
• Worked closely with the Accessibility Team as a "Nightingale Designer" to provide design support for accessibility tickets
• Assisted with team member onboarding, served as an interviewer on hiring teams

Notable Work_
Flight Plan Action Center (Revenue Productivity)
Monitoring Platform (Observability)
Observability Docs Site
Accessibility Compliance Dashboard

Details_
I lead the design of our Commerce experience that helps customers understand our plans and pricing. I drive every step of the design process from kick-off thru launch with an emphasis on user-centric experiences. All work is performed in close collaboration with PMs, engineering and research, and engagement with key stakeholders to align around strategy.

I am invested in the success of my work and that of my team as well. I provide and receive design feedback during critique, enjoy jamming on design in ad-hoc whiteboard sessions and actively mentor designers who are in the early stages of their careers at New Relic.

Notable Work_
Subscriptions, Plan Management, Checkout

Specialties_
Web UI/UX, Interaction Design, User Research, Visual Design, Wireframes, Concept Development, Design Thinking, Strategy, E-commerce, Mentoring

Designing experiences that empower network and security administrators with tools to efficiently manage and maintain secure systems for their organizations. Being a good partner to a cross functional team of product managers, ux designers and engineers. Additionally, creating the design system website that serves as a central hub for documenting ux guidelines, reference for getting started with the ux asset library and points to internal developer references.

Developing thoughtful user interaction designs that enable customers to create online stores via a feature-rich ecommerce platform. Working closely with a team of product designers, project managers and engineers to ensure successful user experiences.

Creating engaging, user-centered designs for apps on the web, and mobile devices (mhtml, iOS). Open collaboration with a team of product designers, design researchers, developers and product managers to achieve goals while maintaining the highest standards in product design.

Providing various graphic design and illustration services including package design, logo design, concept development, print and web production, brochure and print collateral, character illustration, storyboards, environmental graphic design, and presentation design.

Provided designs and developed concepts for packaging, print promotions and web banners, graphic print tee shirts, and other materials for an award-winning video game franchise. Collaborated with the Sr. Brand Producer and Sr. Art Director to ensure adherence to brand guidelines and consistency of look/feel.

Developed concepts for various web visuals such as ads, banners and promos and assisted in web production.

Acted as a lead designer or support role on a team to design logos, icons, information graphics, presentations / keynotes, web design (visual), and storyboards for motion graphics. This role required that the designer participate in brainstorming sessions and develop visual concepts to accompany client narratives. Displayed the ability to present ideas and concepts to internal team as well as clients.

Provided designs and developed concepts for ad campaign, brochures, logo design and web design (visual). This role required that the designer self-manage time between multiple assignments, active collaboration with fellow designers, art directors and creative director, face-to-face meetings with clients, the ability to present ideas and concepts and give and receive critique.

Provide design support for the sales/pr/marketing team. Majority of projects were marketing materials such as presentations and proposals.

One-on-one class for a graphic design student undergoing an MFA thesis project at the Academy of Art.

Provided designs and developed concepts for logos, packaging, books and covers, promotions, and other materials under the direction of the Director of Product and the VP of Creative. Gathered research from and collaborated with other internal partners (editors, licensing coordinators, home video associates, marketing associates, etc.) to assure that creative objectives were in line with brand and licensor expectations. This role required that the designer self-manage time between multiple assignments, including time-sensitive materials. Organized and prepared files for printing and checked blue-lines for proper color, etc. Directed the work of freelance designers, touch-up artists, and colorists.

One-on-one assistance for graphic design students.

Provided designs and developed concepts for proposals, presentations, signage, exhibition and trade show graphics and other materials under the direction of the Owner/President. Collaborated with other internal partners (draftsmen, marketing director, design contractors, etc.) to assure that creative objectives were in line with the client needs. Communication with clients and vendors. Organized and prepared files for printing and checked blue-lines for proper color, etc. Some light CADD work and rendering.

Provided designs and developed concepts for proposals, presentations, brochures, business system, advertisements and other materials under the direction of the Marketing Director and the Principal Architects. Organized and prepared files for printing. Gathered content from other internal partners for proposals.

Provided designs and developed concepts for ads, posters, brochures, rack cards and proposals under the direction of the internship supervisor. This role required that the designer self-manage time between multiple assignments. Organized and prepared files for printing.