This book is a visual and typographic representation of an exercise in writing. The entries were all daydreams and fantasies that I would never speak out loud thus Hole in the Head. RECOGNITIONS > Academy of Art University Annual Spring Show (2005) CREDITS > Academy of Art University (2005) // MFA Graphic Design // Designer: Frances O. Liddell // Instructor: Stan Zienka
This book is a visual and typographic representation of an exercise in writing. The entries were all daydreams and fantasies that I would never speak out loud thus Hole in the Head. RECOGNITIONS > Academy of Art University Annual Spring Show (2005) CREDITS > Academy of Art University (2005) // MFA Graphic Design // Designer: Frances O. Liddell // Instructor: Stan Zienka
The entire piece is bound in a loperello accordion so that it can be viewed in a number of different ways–as one or multiple spreads. RECOGNITIONS > Academy of Art University Annual Spring Show (2005) CREDITS > Academy of Art University (2005) // MFA Graphic Design // Designer: Frances O. Liddell // Instructor: Stan Zienka
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Hole in the Head

When presented with an assignment that simply stated to keep a record of something for 5 weeks, I found my mind wandering into daydreams. The result of this free-writing exercise is a collection of random thoughts that would never be spoken out loud, "Hole in the Head." The book features a restrained red, white and black color palette that doesn't overwhelm the black and white photography, whimsical illustration and delicate typography. The binding is a continuous accordion which allows for the book to be viewed one or more spreads at a time. This format is appropriate to ideas spilling forth constantly.

Frances Liddell-Rodriguez
Lead Product Designer at Meta • UX Strategy, Design Systems,... San Francisco, CA