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UX Designer
Jun 2019 - Present (5 years 1 month)
• Designing user-flows, prototypes, interaction standards, UI components and other visual elements for different modules and platforms (Web Responsive, Android Mobile and Tablet) in one of the largest SAP Fiori Fundamentals implementations in Iberia.
• Conducting User Interviews within the different subsidiary companies that compound the Group
• Working directly with stakeholders, IT and external consultants to design end-to-end experiences to mitigate impact and bring velocity to the project
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UX Designer
Jun 2017 - Jun 2019 (2 years)
• Working with a variety of methods (e.g. storyboards, persona, customer journey mapping, IA, wireframes, prototyping, and usability testing) to convey ideas and concepts and to design interaction standards, UI components and other visual product elements
• Performing contextual user research across Europe (London, Paris, Amsterdam and Madrid), observing and reporting how users interact with the product as well as interviewing users to find and solve problems on its core
• Collaborating with POs, Scrum Masters, BAs and PMs on prioritising and generating user stories representing the voice of the user within the scrum team
• Creating wireframes, mock-ups and prototypes to support the strategic product direction
• Leading presentations and design reviews with team members and management stakeholders
• Monitoring and analysing how users work with the product, and feed the research into feature requirements
• Responsible for the creation and the management of the product Design System documenting and helping to define patterns and components used across the product.
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Senior Digital (UX) Designer
Dublin, Ireland
Mar 2011 - Jun 2017 (6 years 3 months)
• Extensive production of high-quality visual designs from concept to final execution on a variety of resolutions, including those for desktop, mobile devices, and App screens.
• Constantly participating in meetings and brainstorms with business and other peers to evaluate and iterate end-to-end experiences suggesting improvements and new customer journeys.
• Working with product teams to identify actions from user researches such as NPS and web quality surveys, designing studies to address new user behaviours and improve attitudes towards applications / websites.
• Creating low fidelity prototypes to help identify improvements on user journeys at early stages of projects and also high-fidelity prototypes with final UX and UI elements to get a real perception of the product.
• Working closely with the development and technology teams to create and iterate on assets that reflect the brand, providing UI specifications and visual guidelines to ensure a consistent design language is applied across all products.
• Restructuring HTML5 and CSS3 responsive codes from scratch or by adapting existing structure to improve user experience on all different screen sizes, SEO rates and to meet Web Accessibility (WACG 2.0) standards;
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Web Graphic Designer
Dublin, Ireland
Aug 2010 - Mar 2011 (7 months)
• Redesign and update AA.com content across 13 websites in 10 different languages
• Maintain quality control via detailed testing and troubleshooting inconsistencies or display issues;
• Liaise with European Marketing and US production/teams;
• Ad-hoc tasks and project work including large site design/redesign projects and support Japan, China and Korean websites.
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Web Developer / Designer
Dublin, Ireland
Feb 2009 - Jul 2010 (1 year 5 months)
Design and development of web promotional material for campaigns and events including micro-sites, email marketing, advertisement, flash banners, registration process, online survey, etc…
• Websites and process analysis to identify opportunities to improve efficiency;
• Redesigned and coded the company’s websites to improving SEO scores and organic search and expand range of products and services;
• Awarded the Employee of the Year title for outstanding performance and achievements.
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Graphic / Web Designer (contract)
CarSafety.ie
Jul 2008 - Nov 2008 (4 months)
• Branded and Developed the Company’s visual communication.
• Designed the Logo and all the communication pieces (digital and printed) for extensive launching campaign - stationery, news advertising, promotional material, website, newsletters and order form.
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Communication Analyst / Designer
São Paulo, Brazil
Feb 2007 - Jun 2008 (1 year 4 months)
• Research and establish new concepts of communication technologies, such as Blog, shared agenda, digital message board and improve other existing internal communication tools;
• Designed, updated and developed intranet hot sites, newsletters, marketing campaigns, annual reports and presentations;
• Designed printed material such as brochures, leaflets, banners and illustrations to maximize the communication campaigns;
• Produced corporate audio/video content, shooting editing and distributing;
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Graphic / Web Designer
Genesis Life
Mar 2004 - Jan 2007 (2 years 10 months)
• Design and update the company’s website and customer database;
• Design of bimonthly magazine with additional special editions over the year;
• Company brand management: developing presentations & corporate branding for events and brand positioning;
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Art Assistant
Pressmundi Design
Jul 2001 - Jul 2003 (2 years)
• Design and finishing of all kind of Printed material such as magazines, folders, catalogues, banners, packaging, outdoors;
• Design and update websites, newsletters, hot-sites and flash banners.
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MacOS Operator
Da Vinci Copy
Aug 2000 - Mar 2001 (7 months)
• Management, treatment and finishing files to print in 4, 8 or 12 colours (Offset Full Colour, Plotter Printer & DTP);
• Managed the print queue contacting customers for final updates and sign off on print production.
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Office Operative
Bandeirantes Bureau
Feb 1999 - Aug 2000 (1 year 6 months)
Liaising with customers and printing team to define prices, priorities, and delivery.