Fay Cofrancesco, MBA, Graphic Design, Web Design, Digital Marketing in Youngstown, OH

About

Driven marketing professional with extensive and progressive experience in graphic design and team management. Analytical communicator with a history of success increasing productivity and internal efficiency by streamlining workflow and utilizing synergy across business lines. Collaborative team member and leader with a strong ability to conceptualize, design, and produce valuable and effective marketing material.

Education

Bachelor of Fine Arts Illustration

MARYLAND INSTITUTE COLLEGE OF ART
Associate in Applied Science Graphic Illustration

MOHAWK VALLEY COMMUNITY COLLEGE
License # 36-900341667

UNIVERSITY OF SOUTHERN FLORIDA
Master of Business Administration Business

PURDUE UNIVERSITY GLOBAL

2011

Experience

Marketing Coordinator - Temporary

BILTMORE FARMS

Asheville, NC

Manages content for 2 community websites and their corresponding social media accounts. Develops graphic designs for print and web. Performs conceptualization, design, production, preflight, and project management for creative content and projects. Key Accomplishment: * Cost savings of $52K annually provided for training large format printer install and email blasts created in house.
Digital Marketing & Design / Owner / Entrepreneur

FLUID MARKETING

Lake Lure, NC

Manage website content and social media accounts. Execute research, editorial/blogs, advertisements, SEO, information design, and content writing for proposals and presentations. Develop graphic designs for print and web. Perform conceptualization, design, production, preflight, and project management for creative content and projects. Manage e-commerce website. Key Accomplishment: * Increased annual sales by $15K for two years in a row. Developing local economic networking website to improve commerce.
Assistant to Operations

RPM SOLUTIONS GROUP

Baltimore, MD

Oversaw marketing and training development for internal and external use. Provided comprehensive support on all aspects of operations, hiring, training, and restructuring. Created departmental policies and procedures handbook. Estimated pricing for developing proposals for competitive bids. Ensured compliancy with USPS and FSC guidelines. Key Accomplishments: * Spearheaded the launch of internal Graphic Design, Illustration, and Marketing Department. * Submitted article proposal and published in American Printer.
Production Designer / Office Manager

MINUTEMAN PRESS

Baltimore, MD

Consulted on graphic design. Conceptualized and designed marketing collateral. Delivered production management and print estimation. Liaised with customer service and creative departments to better track ongoing jobs and estimate efficiency, improving productivity.
Illustrator Intern

IRVINE NATURE CENTER

Stevenson, MD

Created original natural science illustrations for education, retail, and marketing and development publications. Designed and produced marketing pieces for new facility. Key Accomplishment: * Reached target goal of $10M Capital Campaign for new green facility construction. *Additional experience as Office Manager / Administrative Assistant*
Marketing Coordinator

ASHLAND EQUIPMENT

Belcamp, MD

Utilize graphic design, illustration, web, and social media content development in branding and design for $35M division. Design and implement UIX for proprietary FTP portal. Train staff and customers and provide technical troubleshooting. Execute editing and copywriting, and coordinate IT department and photo shoots. Key Accomplishment: * Reduced external costs by $62K including savings in design, IT, training, and FTP.
MARKETING DIRECTOR

KCH Surface Finishing

Mar 2020 - Aug 2022 (2 years 5 months)

Promoted to Director within 6 months. Brand, budget and account management for 7 divisions. Consolidated 3 websites. Admin for 4 social media accounts. Conceptualization, design, production, preflight, and project management for all marketing collateral. Google AdWords account management for 2 divisions. Analytics tracking and reporting; CRM trainer and admin. Gains buy-in and assistance from peers through consistent customer service delivery, provided to all constituents.
Web Content Manager / Graphic Designer

LOYOLA BLAKEFIELD

2009 - 2013 (4 years)

Operated as freelance and later on-site. Undertook e-blast creation, quality assurance, vendor project management, ad conceptualization and creation, and designing for e-publishing. Established art direction and oversaw production and preflight of marketing collateral. Tracked google analytics data. Key Accomplishments: * Achieved external cost reduction of $40K annually.

Awards

Mom's Choice Silver Award (Children's Picture Books), 2013;

MVCC Alumni Art Show: 2nd Place- Illustration Published Works, 2014;

Alpha Beta Kappa National Honor Society, 2011;

Golden Key International Honour Society, 2011;

Faculty Nomination - MICA Student Gallery Juror, 2005;

Merit Scholarship, 2001;

Herkimer Senior High Faculty - President’s Award, 2000;

Joseph P. Lidano Memorial Scholarship, 2000;

Larry Knapp Most Improved Art Student, 2000;

Larry Knapp Outstanding Art Student of the Year, 2000;

National Honor Society Diligence Award, 2000;

Scholar Athlete Award, 2000;

Student of the Month - Art, January, 2000

Affiliations

OSHA 30 Hour Certified for General Industry Safety & Health (Product/Publication Development and Content Research

Industries

Skills

Elsewhere on the Web

n

On Coroflot

@faycofran, member since 2010

Following 4
Followers 3

Fay Cofrancesco, MBA

Sr. Digital & Motion Designer, Social Media

Cultivating Creativity, Constructionist Learning, and Human Flourishing