Fawn Desiree
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About
Visionary, Creative Design Executive with over 20 years of expertise in leading design, trend analysis, merchandising, and product development. Demonstrated success in steering the design process from initial concept through to production, while effectively collaborating with cross-functional teams to achieve and surpass organizational goals. Adept at leveraging creative talent, advanced computer skills, technical acumen, and comprehensive Fashion Industry knowledge to drive business growth and innovation. Seeking to bring strategic insight and leadership to a forward-thinking Apparel company.
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Education
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Associates of Arts Fashion DesignThe Fashion Institute of Design and MerchandisingArt Degree in Fashion Design
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Experience
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Chief Design OfficerFDDSLos Angeles, CA2021 - Present (3 years)Spearheads the design and development, including sportswear, athleisure, ready-to-wear, dresses, luxury lingerie, and high-tech apparel.
Manages trend forecasting, factory negotiations, costing, fabric sourcing, textile development, print, silkscreen, trim development, and cross-functional calendar.
Leads cross-functional teams to achieve common business goals, driving innovation and product excellence.
Develops new apparel lines for companies to enter markets, attracting new customers, expanding the brand's reach and increasing sales. -
Product Development Manager, DesignerTCW TrendsTorrance, CA2017 - 2021 (4 years)Developed comprehensive product lines for Men’s, Women’s, Junior’s apparel, including activewear, streetwear, sportswear, and seamless garments.
Managed strategic labels such as Levi’s, Hurley, Puma, Eddie Bauer, Reebok, Orvis, Marika, Bally, & Columbia.
Increased sales by 25% through effective product development processes and launching new customer lines. -
Vice President of Design & MerchandisingOmni Brand AYKQuébec City, CanadaJan 2015 - Dec 2017 (2 years 11 months)Multi-million Manufacturer of apparel for Women, Men, Junior and Children. Brands- Pajar, Dickies, Realtree and Major retailer's private label. Manages Fashion Designers, Graphic Designers, Production Managers, Product Developers, Web Designers and Merchandisers. Creates CAD design, textile design, package design, embellishment design, web page design and trend forecast. Develops cross-functional calendar to meet all deadlines. Increased sales by 20% due to innovative product lines and new licenses. High product costs, created processes and decreased costs by 7%.
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Vice President of Design & MerchandisingPerry EllisMiami, FL2013 - 2015 (2 years)Isaco 600 million + Manufacturer of Men's apparel. * Labels include Perry Ellis, Papi, Rico, Undertech, Reckless and Equipo. Key Accounts: Macy's, Dillard's, Lord & Taylor, Kohl's, JC Penney's. Directed team of Fashion Designers, Production Managers, Graphic Artists, Web Designers & Merchandisers. Created line plans, CAD designs, trend boards, calendar & POG Private label sales decreasing created new innovative product, which increased sales by 22% and market share. Needed sales growth, launched new successful Young Men's lines, opened new accounts and increased sales.
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Vice President of Design & MerchandisingRenfroLos Angeles, CA2010 - 2013 (3 years)K. Bell Vice President of Design & Merchandising 550 million + Manufacturer for Women, Men, Junior and Children. Accounts: Costco, Nordstrom, Urban Outfitters, & Amazon. Managed team of 20+ inclduing Designers, Packaging Designers & Tech Designers. Directed CAD designs, merchandised line plan, catalogs, presentations, technical packages, trend boards, photo shoot, web page and trend analysis. Needed sales growth, created new categories to grow business from 35M to 55M in 3 years.
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Design Director, ApparelStrategic PartnersLos Angeles, CAJan 2008 - Dec 2009 (1 year 11 months)Created CAD designs, textile prints, and graphics, ensuring high-quality and visually appealing products.
Traveled to Walmart, Canada to present new lines, increasing sales by 9%. -
Design Director, ApparelModern AmusementLos Angeles, CA2007 - 2008 (1 year)Created design direction, CAD designs, textile prints, and graphics, ensuring high-quality and visually appealing products.
Launched Women’s Contemporary line, successfully introducing trendsetting designs to the market and increasing sales by 30%. -
Design Director, ContemporaryLevi Strauss NzaniaIrvine, CA2003 - 2007 (4 years)Managed design projects for notable labels such as Warhol Factory X Levi’s, Damian Hirst X Levi’s, BB Dakota, and Disney.
Developed creative direction, CAD designs, trend forecasts, technical packages, and collabs with high-profile Artists.
Published in Nylon, Vogue, Rolling Stone magazines. Warhol Factory X Levi’s art book. -
Product Manager/DesignerTargusAnaheim, CAJan 2002 - Dec 2003 (1 year 11 months)A computer and accessory global brand, 300 million. Developed computer, backpack and accessory lines for brand and OEM clients.
Managed design projects for notable labels such as Apple, Dell, Oakley and many more globally. Travelled to Asia frequently. -
Designer, LuxurySt. John KnitsIrvine, CA1996 - 2002 (6 years)Designed comprehensive luxury clothing, jewelry, and accessory lines utilizing computer-aided illustrations, freehand illustrations, and technical sketches.
Expanded market reach with new belt and accessory line launch.
Published in Vogue, and Architectural Digest.
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Awards
Farr Leadership course certificate, MRP certificate
Adobe Photoshop certificate
Pointcarre certificate -
Affiliations
Creates Apparel, Textile, and Graphic Prints for Levi Strauss, Hurley, Puma, Damian Hirst, Andy Warhol, Unified, BB Dakota, Orvis, Eddie Bauer, Columbia, Tahari, Marika, Jessica Simpson, Sperry Topsider, Modern Amusement, NBA, Perry Ellis, Pajar, Realtree, Margaritaville, Ocean Pacific (OP), Guru Nanda, Swiss Precision, Marc Ecko, Skechers, No Boundaries, St. John Knits, Griffith & Gray, St. John Sport, Disney, Dr. Seuss, Strawberry shortcake, Nickelodeon, Targus, and many more. Sold to retailers including Neiman Marcus, Lane Crawford, Saks 5th, Bloomingdales, Macys, Nordstrom, Urban Outfitters, Fred Segal, Beams, Barneys, Kohls, JC Penny, Target, Walmart, Disney, Costco worldwide & Sam’s Club.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@fawndesiree, member since 2016