Faith Smith
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About
I've always loved working with words, and my first job out of college was in the Redactory department of a medical publishing house in Baltimore. Eventually I moved to New Jersey, where I began work in the Nonprofit Sector, first as a Marketing Director and later as a PR Consultant. Soon I discovered my passion for promotional and persuasive writing. After earning my MFA in Nonfiction Writing at The New School, I worked as a Copywriter for Wyndham Worldwide at their headquarters in NJ, supporting their design team and marketing department. Later, I worked at Affinity Solutions, Inc., in NYC, where I wrote marketing emails for multi-channel, multi-brand campaigns. In summer 2017 I relocated to Portland, Oregon, where I work as a copywriting consultant.
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Education
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Training Course Trends in DM and CopywritingDirect Marketing Association2010 - 2010
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MFA Creative Writing, NonfictionThe New School2006 - 2008Studied nonfiction writing, under the guidance of author Susan Cheever.
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Workshop Creativity/Writing, Paris 2003, London 2004The Creativity Workshop2003 - 2004www.creativityworkshop.com
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BA Creative Arts/Writing & Visual ArtsGoucher College1978 - 1982
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Semester Abroad Children's LiteratureSchool of International Training/Oxford University1981 - 1981
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Experience
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CopywriterSelfPortland, ORApr 2015 - Present (9 years 8 months)As a copywriting consultant, I work with a variety of clients to create resonant and actionable messaging including but not limited to:
● Brochures
● Email
● Direct Mail
● Letters
● Website Copy
● Newsletters
● Print Ads
● Branding
● Social Media
● Taglines -
CopywriterOct 2013 - Present (11 years 2 months)Support the Marketing/Creative team by:
• Writing email and web copy for national campaigns
• Writing monthly email blasts for 15 financial institutions
• Maintaining branding across multiple financial institutions and national retailers
• Establishing a time-saving series of templates for all web collateral
• Writing all copy for company’s re-launched website -
CopywriterParsippany-Troy Hills, NJDec 2008 - May 2013 (4 years 5 months)• Conceptualized theme chosen by the CEO for company-wide Strategic Plan, including co-creating a supporting video and interactive Web tutorial to educate global offices.
• Saved company approximately $200K per year by developing a strong client base using in-house services rather than engaging an outside agency.
o Wrote hospitality industry-related advertising and marketing copy, as well as internal and external corporate communications: Web copy, social media messaging, emails, direct mail, telemarketing and voice messaging scripts, letters from CEO, print ads, magazine interviews and articles, white papers, print and e-newsletter articles, and corporate announcements. Partnered with The Registry Collection program and Business Development teams to establish new resort description formats for Web
o Created consistency between Web and print formats
o Established template to enable freelancers to write clear and accurate resort descriptions.
• Wrote the “Weeks Handbook” reference guide and supporting campaign copy for RCI members, generating over 10,000 exchanges and 20,000 deposits in North America in 2010, and translated into multiple languages.
• Generated concepts for corporate branding and initiatives. -
Communications and Public Relations ConsultantSummit, NJMay 2007 - Nov 2008 (1 year 6 months)Wrote newsletters, press releases, ads, direct mail, and annual reports.
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Marketing DirectorSummit, NJApr 2002 - Dec 2006 (4 years 8 months)• Designed, wrote, revised, and oversaw production of: programs brochure, two newsletters, direct mail, and appeal letters.
• Key contributor in organizational re-branding, marketing, community outreach and publicity.
• Supervised Public Relations Assistant and Marketing Associate; staff liaison to Board of Trustees. -
Freelance Manuscript EditorMay 1990 - Mar 2002 (11 years 10 months)• Edited journal manuscripts; proofread galleys and pages
• Served as liaison between authors and production departments.
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Awards
2012 - American Resort Developers Association (ARDY) Gold Award, Interactive Internet Design Campaign
2012 - ARDY Gold Award, Logo Design
2012 - American In-House Design Award, Graphic Design USA
2012 - ARDY Award, Newsletter -
Skills
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Elsewhere on the Web
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On Coroflot@faithsmith, member since 2014
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