Fabricio da Costa P. Machado, SENIOR FOOTWEAR DESIGNER / DESIGN DIRECTOR / INNOVATOR in Portland, OR

About

Highly experienced lead designer, design director and innovator with over 22 yrs of experience in the sports and lifestyle industry. I have a proven track record of leading successful projects in Footwear, Product and Brand design, Art Direction and collaborations with athletes and artists.

A dynamic and influential leader with experience as a Design Director/ Co-founder of a design agency and a skate brand in Brazil.

Also had leadership experiences at Nike, leading from within the team, driving projects from conceptualization and strategy, all the way to market, while coaching and inspiring other designers.

Highly experienced in Lifestyle / Skate and Running Ftw innovation , with multiple patents and market leading projects.

A lifelong skateboarder with over 30 years living and breathing street culture and a career of 13 years as a pro skater in Brazil.

Education

Bachelor Product design

Universidade Tuiuti do Paraná in Brazil

1998 - 2002
Technical high-school level Computer Programming

OPET

1994 - 1994

In Brasil we have a 2nd Level with technical focus (similar to a high school with a pre-college degree program). I've completed a 1 year computer programming course at OPET school, after graduating the normal 3 year 2nd Level. The program taughts us to create computer systems in Clipper, Cobol and C++ programming languages.

Experience

SENIOR FOOTWEAR DESIGNER / DESIGN DIRECTOR / INNOVATOR

Independent Creative Consultant

Portland, OR

Nov 2020 - Present (4 years)

Currently on a career transition and open for Design and Creative Direction consulting work.
Nike Senior Footwear Designer - Advanced team

NIKE RUNNING

Beaverton, OR

Nov 2015 - Nov 2020 (5 years)

INLINE INNOVATION PROJECTS OF THE KEY FRANCHISES FOR THE RUNNING DIVISION.
HIGHLIGHTS 2017: VAPORFLY 4%, ZOOM FLY AND ZOOM FLY SP.
Nike Footwear Designer II

Nike SB

Beaverton, OR

Dec 2011 - Nov 2015 (3 years 11 months)

Footwear Designer of statement, signature and inline innovation Skateboarding and Snowboarding footwear for the Global market
Highlights signature models: Nike SB Project BA, Paul Rodriguez 8 and 9 Elite, Koston 1 Hypervulc.
Other: Bruin Hyperfeel, Portmore collection
Nike Footwear Designer for Emerging Markets

Nike Inc

Jun 2009 - Nov 2011 (2 years 5 months)

Footwear design of Running, Sportswear, ACG and Cricket shoes for the key EM markets including Brazil, Argentina, Mexico and India, focused on Local 4 Local and Asia manufacturing. I was a remote member of the Global Running design team for 2 years.
Highlights: India Cricket WorldCup collection, Air Max collection for Nike South America, Entry level Running shoes for South America, Nike SB QS "Nas Quadras".
Nike Footwear Designer

Nike Americas Design Center

Nov 2005 - Jun 2009 (3 years 7 months)

Product and Color/graphic design for Latin America with the main focus on multiple sport categories - Running, Football (soccer), Nike SB and Sportswear.
Highlights: Nike SB Custom Series 1, 2 and 3 ( Art direction, Graphic, Color and Material design), Multiple high volume Running shoes exclusive for South America, NSW Air Max 1 "Lanceiro" QS, NSW Blazer Vynill Headz QS,
Nike global football collection exclusive for South America.
Co-founder / Partner / Design Director

Ideorama Design

São Paulo, Brazil

Jan 2003 - Nov 2005 (2 years 10 months)

I was a co-founder and partner of Ideorama Design, a multidisciplinary creative agency with clients across multiple industries in Brazil. We had a main studio in Curitiba and the satellite studio was in São Paulo, where I was the Design Director, with one of my partners, in charge of all clients for the South American Action Sports industry.
Highlights:
- New Footwear: contract to lead the Design and Development for New Footwear, one of the skate shoe brands part of the LOPO shoes group.
- Cisco Skatechnology: Graphic design for skateboard collection.
Co-Creator and Design Director

Cisco Skatechnology

São Paulo, Brazil

Jan 2002 - Jan 2005 (3 years)

I was the design director in charge of leading a team of creatives to create the Brand identity, Visual Identity, Product, Packaging, Ads, Brand and Sports Mkt strategies to launch this new innovative skate brand.
I was in charge of opening a Design and Marketing studio in São Paulo/ Brasil, where I lead a team of 2 designers to manage the brand. I was also one of the Pro Skateboarders on the team until 2005.
The CISCO project was part of the "Criação Paraná 2002" (Design Center of Paraná), a program created to help create innovative products for brands based in the state of Paraná, Brasil.
Pro Skateboarder / Designer

MAHA Skateboards

Curitiba, Brazil

May 1998 - May 2001 (3 years)

I was a junior designer in the Maha skateboards studio. I had the opportunity to do Footwear design and graphic design for apparel, skateboards and advertisement. I was also one of the Pro Skateboarders on the team.
Highlights:
- Footwear design of signature shoes for Alex Carolino, Danilo Dandi and Fabricio da Costa ( my pro shoe!)
- Multiple graphics for apparel and skateboards.

Industries

Skills

Elsewhere on the Web

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On Coroflot

@fabricio, member since 2001

Following 3
Followers 98

Fabricio da Costa P. Machado

Sr. Digital & Motion Designer, Social Media

Cultivating Creativity, Constructionist Learning, and Human Flourishing