![](https://s3images.coroflot.com/user_files/individual_files/13329__tzfvhfxmgkznevmm29kj3gwv.png)
![](https://s3images.coroflot.com/user_files/individual_files/13329_lvfs5w_6ftcgtiekydvbrlfkm.png)
Images from Design process boards / Head to Toe styling look / 70's X 2000 / "Future Primitive"
![](https://s3images.coroflot.com/user_files/individual_files/13329_kzqhtrx82c4jmnyifbjgzpexg.png)
ART DIRECTION: Some graphics Brian created for the Lead Premium version / *Also got used on the launch campaign
LAUNCH VIDEO / DESIGN PROCESS
![](https://s3images.coroflot.com/user_files/individual_files/13329_mp5ns2xopluqcxitelteut7tm.png)
Some of my initial sketches > From Wild to Mild concepts / Cut off collar inspired from 90's Hi Top skate shoes / Highlight Heel LUNAR Cush + new Dynamic Fit system
![](https://s3images.coroflot.com/user_files/individual_files/13329_8phhylif3dvnbpskg79ywzvju.png)
• New anatomical last inspired by Running lasts / • Adaptive Fit / • Lunar cushioning + Arch shank
![](https://s3images.coroflot.com/user_files/individual_files/13329_wzk4rnyvvccoefib8ubkgyetc.png)
Final render for Design Review and performance highlights
![](https://s3images.coroflot.com/user_files/individual_files/13329_v6nqz9xpk5xnejvgvisly7bmh.png)
First proto Lead option!
![](https://s3images.coroflot.com/user_files/individual_files/13329_muzgcghr2w_xp9xfgzi_cs5fs.png)
Nike SB PROJECT BA INLINE aka "PLAN B" OPTION
![](https://s3images.coroflot.com/user_files/individual_files/13329_ze4btohly4xrjwoohjtyy9log.png)
Launch color way 1
![](https://s3images.coroflot.com/user_files/individual_files/13329_srfhrhpu7cbtrd2mbw8ch_kuh.png)
Nike SB PROJECT BA PREMIUM
![](https://s3images.coroflot.com/user_files/individual_files/13329_78spngzzvqq3ndthbbkoxkppu.png)
Nike SB PROJECT BA PREMIUM / Oustole
![](https://s3images.coroflot.com/user_files/individual_files/13329_2cxucdjuscde7u_k9a2u3g9a6.png)
![](https://s3images.coroflot.com/user_files/individual_files/13329_swtulcpecxp7rmafar5e7hofj.png)
Colorway 2_Olive / Wht / Gold
Online commercial for the Launch of the Nike SB Project BA
![](https://s3images.coroflot.com/user_files/individual_files/13329_qaxbf2oubbsdw4vfn7rkwmx6j.png)
skate Magazines and online ad
![](https://s3images.coroflot.com/user_files/individual_files/13329_jstrgicosshyfglzzo24bfuzt.png)
R&R_Rest and Recovery version for after skating comfort and steez / Engineered Mesh + Flywire
![](https://s3images.coroflot.com/user_files/individual_files/13329_t2pq4xhqh_6wsteix67uajec0.png)
One of the multiple color ways and collabs
![](https://s3images.coroflot.com/user_files/individual_files/13329_rmrwcyfkyafrxzbbabv0f7j9v.png)
Nike SB PROJECT BA COLLECTION
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