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FREELANCE CREATIVE DESIGNER
TAPESTRY, KATE SPADE
Aug 2023 - 2024 (1 year 3 months)
• Spearheaded creative projects for Kate Spade in Malaysia and Singapore,
crafting a diverse range of print and digital materials such as EDMs, posters,
E-invites, GIFs, banners, and social media visuals.
• Collaborated seamlessly with provided creative artwork, aligning and
enhancing designs within defined parameters while respecting the principal's
vision. My commitment to optimizing impact shines, with an openness to
incorporate your specific preferences within established guidelines.
• Ensured unwavering consistency in creative and style guides across all
marketing collaterals.
• Demonstrated a capacity to work independently with minimal supervision,
showcasing efficiency and a steadfast commitment to meeting deadlines.
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REGIONAL CREATIVE DESIGNER
MONTREAL TRADING SDN BHD
Jul 2022 - Jan 2023 (6 months)
• Executed diverse promotional visuals for Lazada and Shopee, covering key
events such as 8.8, 9.9, 10.10, 11.11, Black Friday, and 12.12.
• Oversaw the creation of artwork for Lazada and Shopee e-commerce sites
across Malaysia, Singapore, Thailand, and Indonesia. Collaborated closely
with regional e-commerce and marketing teams to produce a
comprehensive range of creative assets.
• Maintained visual accuracy for Aldo E-commerce, Shopee, and Lazada sites,
designing visuals for social media and Facebook ads upon request.
• Ensured consistency in creative and style guides for all marketing collateral.
• Demonstrated the ability to work independently with minimal supervision.
• Displayed a passion for the fashion and retail industry.
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ASSISTANT MANAGER, CREATIVE & DIGITAL
F J BENJAMIN ( M) SDN BHD
Sep 2016 - Oct 2021 (5 years 1 month)
• Designed a variety of print and digital collaterals, including event invitation
cards, vouchers, e-invites, EDMs, GIFs, social media visuals, e-commerce
banners, and in-store/outlet promotions for renowned brands such as Celine,
Loewe, Marc Jacobs, Superdry, USPA, GUESS, Babyzen, Petunia, Airfree, Moby,
and Timepiece brands like Victorinox Swiss Army (VSA), GUESS Watch, Baume
& Mercier, Watch Engine, Frederique Constant, Henry London, and Timelab.
• Executed the creation of a new Lazmall page on Lazada for FJB baby brands,
Petunia & Moby, Timepiece – Victorinox Swiss Army (VSA), and Airfree.
• Collaborated closely with designers, the marketing team, and the Social
Media Department to visualize, conceptualize, create artwork, and contribute
to content calendars.
• Facilitate internal project coordination by overseeing tasks such as managing
signage printing and coordinating photoshoots with photographers.
• Actively participated in and assisted with various events, such as the
Guess x A.S.A.P Rocky Collection launch and Superdry Sports Collections
launch, demonstrating strong teamwork skills.
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ART DIRECTOR
MONGOOSE PUBLISHING SDN BHD
Oct 2013 - Jul 2015 (1 year 9 months)
• Managed designer layouts for ELLE Magazine, collaborating closely with the
editorial team on layout, images, tearsheets, and photoshoot ideas. Engaged
with the sales and marketing team for mock-ups and client discussions.
• Oversaw designer layouts, images, layout pages, ELLE Magazine covers,
advertorials, collaterals, and PDF pages for printers.
• Conducted press checks for ELLE Magazine covers, inside pages, and
advertisements.
• Attended events to expand contacts, gain a deeper understanding of brands
and markets, and enhance communication with clients.
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ASSISTANT ART DIRECTOR
E-MEDIA WORLDWIDE (M) SDN BHD
Jan 2011 - Jul 2013 (2 years 6 months)
• Managed layouts for Home & Décor and JMen Magazine, collaborating with
editorial and sales teams on design and ideas.
• Designed various elements, including pages, covers, advertorials, collaterals,
and PDF pages for Home & Décor.
• Actively participated in home recce and photoshoots, styling pages, and
conducted press checks for magazine covers.
• Provided support in organizing company events, such as August Man's Man of
the Year, Jessica's 10 Most Successful Women, and Home & Décor exhibitions.
• Proactively attended events to broaden professional networks, gain market
insights, and communicate effectively with clients.
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SENIOR GRAPHIC DESIGNER
ACP MAGAZINES PTE LTD
Jul 2004 - Dec 2011 (7 years 5 months)
• Managed responsibilities at Harper’s Bazaar Magazine with a strong focus
on meticulous layout details, collaborating effectively with the Editorial and
Digital Artist teams.
• Designed Layout Pages, Advertorials, Showcases, and Collaterals for major
events like "Fashion in Focus"-Photography Exhibition, creating PDF Pages
using Quickprint. Led production meetings, ensuring timely magazine
releases.
• Worked closely with the team, actively engaging in discussions on text,
layout, and images for enhanced effectiveness.
• Conducted press checks for Bazaar magazine cover and Booklet, ensuring
precise color accuracy with Epson color proofs.
• Styled pages, particularly in Beauty and fashion product sections,
incorporating tear sheets for creative inspiration.
• Demonstrated strong time management and a dedicated work ethic,
consistently meeting deadlines.
• Attended events to foster client relationships through effective
communication.
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GRAPHIC DESIGNER
CATCHA SDN BHD
Mar 2003 - Jun 2004 (1 year 3 months)
• Contributed to PM Lifestyle Magazine, "JUICE" Clubbing Magazine, and "Juice
Style" Fashion Magazine.
• Accountable for impactful layout design and advertisements within the
magazines.
• Designed logos, tags, invites, and other materials for various events.
• Consistently met tight deadlines, showcasing strong time management skills.
• Demonstrated excellent multitasking abilities, handling pressure efficiently,
even when faced with multiple deadlines on the same date.
• Provided creative ideas and constructive feedback to enhance specific
sections, fostering efficiency and effectiveness in design work. Open to
critiques for continuous improvement.