Eva Vanis

Insight Design provides art direction, creative management and design services for a variety of industry clients. We offer services ranging from product development, market trend forecasting, increased productivity, brand building, strategic planning and social media.

Managed the team responsible for all aspects of product development, from line planning, ideation, design, manufacturing specs, quality control, point-of-purchase and market placement. Played a pivotal role in setting the creative direction and marketing strategies for each line introduction, which consisted of close to 500 products a season. Worked daily with overseas vendors and designers to achieve highest level of product standards. Negotiated pricing, terms and order quantities to increase the overall profit margin. Traveled to Asia to meet with manufacturing partners, inspect samples and develop new product lines. Served as interim Art Director and managed the day-to-day department needs, while maintaining my Design Manager responsibilities. Collaborated directly with company CEO and Executive team on a daily basis. Created digital libraries and asset archives to support and facilitate all aspects of the design process. Partnered with Promotional Support team to develop catalogs, brochures, advertising, packaging, POP displays and other printed materials. Other responsibilities included, new hire training, photo direction, trend forecasting, competitive market research, licensed property management copy writing and creating social media content.

Fostered a collaborative, creative environment that was instrumental in the creation of innovative, trend forward products. Provided supervision for the concept, design and manufacturing of highly profitable product lines. Interviewed, trained, and mentored design staff to build an award winning, result driven creative team. Served as Licensing product manager and developed lines for top Global Brands. In 2006, was awarded the Disney Innovator of the year award for creative vision. Developed trend guides and marketing strategies for major accounts like Target, Walmart, Walgreens and CVS.

Senior Packaging Designer (2 Years) – Designed Point-of-Purchase, Store Graphics, Packaging and Style Guides for Global Brands. Assisted in managing, training and mentoring Jr. designers. Created impactful multi-media presentations used to increase profits and generate new business. Built digital and manual prototypes for sales, licensing and marketing purposes.

Was responsible for setting the creative vision for the company’s major brands. Monitored emerging market trends and used them to successfully build profitable product lines. Designed print materials for several line introductions while adhering to strict development timelines. Developed style guides and marketing materials for a variety of media including collateral, catalogs, email blasts, direct mail, magazine ads, POP and Exhibit Graphics. Helped manage and train freelance artists, photographers and illustrators. Provided creative direction for various Gift and Home Décor catalogs. Collaborated with Product Development and Marketing teams to build strong branding for in-house and licensed properties. Art directed, styled and assisted photo shoots. Helped build and maintain digital and illustrated asset libraries. Worked daily with print vendors to insure highest level of output quality. Evaluated print proofs for accuracy and traveled to off-site press checks.

Provided Product Design, Corporate Identity, Packaging, Branding, POP Displays, Style Guide Development, Digital Image Manipulation, Exhibit Graphics, Art Production, Freelance staff and Strategic Planning to clients in various industries. Interviewed potential designers, photographers, illustrators, production artists and made recommendations for hiring. Managed department schedules, budgets and development timelines. Created presentations that clearly delivered brand vision to clients around the world. Served as Art Director on several high-level campaigns.

Managed all aspects of photo studio and main office operations. Created and maintained production schedules and work flows. Worked with Owners to refine processes and procedures for photo shoots. Tracked company inventory consisting of photography equipment and photo frame samples. Was solely responsible for shipping, receiving, and tracking of photography assets. Assisted with photography, sales and marketing when needed. Arranged booking and transport of mobile photo studio.