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Design Director
MindsInSync
New York, NY
PROVEN LEADERSHIP IN CREATIVE DEVELOPMENT & ART DIRECTION �- Assumed leadership role following interim departure of Vice President. Mobilized creative resources to meet client needs overseeing all creative and art direction managing a 6+ member creative team �- Dramatically improved quality consistency, project turnaround, and team's ability to meet tight deadlines. Instituted rigorous processes, systems and tracking tools that directly impacted team's performance and delivery. �- Sharpened agency's brand in the market. Diligently researched upcoming trends and trained staff on the latest innovations and creative technologies to ensure best-in-class creative solutions offered in the market. �- Assisted in video and television campaigns. Oversaw talent casting, preliminary scripting, filming, photo shoots. �- Conceived the look, feel and design for newly acquired accounts. Successfully captured each client's vision. �- Designed digital concepts for both corporate and home goods brand's websites and holiday email initiatives.
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Art Director / Senior Graphic Designer
CVS/Pharmacy
Woonsocket, RI
ENTRUSTED TO LEAD CREATIVE, ART DIRECTION AND STRATEGY FOR HIGH PROFILE PROJECTS �- Consistently conceived designs chosen for high profile campaigns reaching millions of consumers nationwide. �- Appointed to lead design and art direction for 10+ high profile projects, delivering signage, employee-facing collateral, RX brochures, style guide, direct mail products and more. �- Dramatically improved 7+-member team performance providing leadership that held staff accountable. �- Introduced disruptive, attention-getting digital design concepts for FLU/H1N1 360-marketing campaigns. �- Delivered seasonal campaign comprised of 13 core sign kits, 37 market-level sign kits, and 100+ components. �- Led brand refresh and award-winning redesign of launch kit for MinuteClinic conceiving new look and feel for brochures, signage, postcards, kiosk, signage, collateral, brochures, direct mail, style guide, and more. �- Collaborated with Hill Holiday, Arnold Worldwide, and Standard Time in development phase of television and print campaigns. Assisted in managing talent casting, planning, and coordination with outside agencies.
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Art Director
Mullen Advertising
Wenham, MA
EXCELLED IN UNDERSTANDING DIVERSE CLIENT BRANDS, VISION AND NEEDS �- Appointed by the Creative Director to lead large key client projects. Produced fresh, compelling design concepts across all mediums including direct mail, DRTV, POS, banners, e-mail, landing pages, micro-sites and more. �- Entrusted for strong, innovative design skills and intuitive ability to capture each client's branding vision. Key clients included HSBC, GM, Saks Fifth Avenue, Best Buy, and prospective clients
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Senior Lead Graphic Designer
Argus Communications
Boston, MA
INSTRUMENTAL IN SECURING NEW BUSINESS �- Developed original concepts for a diverse range of clients. Crafted design ideas for multicultural print and digital advertising campaigns for nonprofit, hospitals, schools and community organization clientele. Key clients included: MHA, United Way, Massachusetts Department of Public Health, MassEcon and more. �- Improved quality, on-time, and error-free execution of deliverables. Served as point person in all phases of creative development and execution between account team and client. Played an integral role in growing the business.
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Collateral / Senior Graphic Designer
Redcats USA
Bridgewater, MA
Assumed lead role in catalog design and development serving as the key go-to-person for collateral pieces designed promotional pieces for catalogs, layout designs, photo shoots, direct mail, POS advertising campaigns. Key clients included Lerner, Chadwick's of Boston and Jessica London retail catalog brands.
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Senior Graphic Designer
PC Connection
Merrimack, NH
Designed catalog ads for the PCC catalogs: Mac Connection, PC Connection-Business, PC Connection-Consumer, and IT Professional. Conceived design concepts that were consistently selected for campaigns. Directed photo shoots. Determined unique sales point for projects. Assumed lead role and delegated/oversaw work of staff.
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RECOGNITION
Case District One 2013 Excellence Awards (Project Alumni Weekend 2012): & AWARDS: - Bronze Award, Annual Alumni Relations Programs Category - Silver Award, Publication Packages Category �- PUSH (Project Unsung Hero) Award, CVS/Pharmacy �- Honorable Mention, In-House Agency Forum 2009 Creativity Award TECHNICAL Software: QuarkXpress, Adobe Illustrator, Photography: Familiar with the technical PROFICIENCIES: Photoshop, InDesign and CAD. Freehand aspects of exposure, developing, printing and Canvas. Dreamweaver, Flash, HTML, and its application to graphic design and Microsoft Office. other projects. Adept in high-end retouching, manipulation, and color correction proofing for final press and web usage.
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Creative Director / Art Director / Senior Designer
Secure contracts
with Putnam Investments, Boston University, George P. Johnson, SVM Public Relations & Marketing Communications, Conde' Nast, Crunch Brand Communications, Catapult Thinking, Lehman Millet, Boston Medical, RainCastle and others, providing creative services across all mediums including tradeshow booth displays, signage and strategy brochures, white papers, newsletters, websites, catalog, annual report, direct mail, and more.
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M&M Mars and Macy's.
Led design for Saks Fifth Avenue's digital campaigns developing landing pages, micro-sites, and online banners.
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Graphic Designer
UpToDate
Wellesley, MA
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Part-Time Graphic Designer
The Clarks Companies
Newton, MA
N.A. Part-Time Graphic Designer
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Senior Lead Graphic Designer
Boston University
Boston, MA
(Contract) DEMONSTRATED SUCCESS IN CONCEIVING & LEADING CAMPAIGNS Led creative development and execution of 20+ design components overseeing a 3-member freelance/internal team on 15 different projects. Conceptualized new look and feel for schools, president and provost departments, where I provided a fresh new perspective, developing new concepts across all mediums. Commissioning illustrators, photographers, or needed talent to support ideas, working closely with vendors.