Eric Scopp

• Consulted with a variety of clients, including SMASHBURGER, Norton Museum, Tiger Schulmann’s Martial Arts, Jollibee Foods, DIADEM Sports, and others, to develop effective marketing strategies and creative solutions.
• Produced a wide range of creative content, including print materials, illustrations, digital assets, videos, social media posts, and compelling copywriting, tailored to each client's unique needs and brand identity.
• Collaborated with external vendors and consultants to ensure the production of high-quality marketing materials while providing guidance on brand compliance and creative execution.
• Managed relationships with external vendors to optimize production processes and deliver projects in a timely and cost-effective manner.
• Demonstrated strong multitasking skills, effectively prioritizing tasks and managing deadlines to meet client expectations and project requirements.

• Established and maintained the complete visual identity for both corporate (26) and franchise (86) owned restaurants of BurgerFi, LLC.
• Developed and implemented an efficient organizational structure and workflow processes to effectively translate marketing and sales objectives into successful creative strategies.
• Created proposals aligning with the needs and goals established by franchisees, marketing teams, and executives, ensuring comprehensive understanding and buy-in.
• Supervised the overall quality of work produced by the creative department, maintaining consistency and excellence across all deliverables.
• Built and led a dynamic and versatile creative team through effective training, leadership by example, and coaching, guiding staff from project concept to final execution.
• Managed the design and production of various assets including menus, packaging, store interiors and exteriors, menu boards, point of purchase displays, window decals, uniforms, website and digital creative, branding and logos, illustrations, promotional giveaways, photography, as well as construction and real estate renders and maps.

• Led a total brand redesign initiative and established brand consistency across five distinct companies under the Tarsus Medical umbrella, ensuring cohesive brand representation and messaging.
• Negotiated and managed all vendor and supplier relationships, optimizing resources and ensuring cost-effective solutions.
• Achieved a 12% increase in sales and a 5% decrease in production costs through aggressive utilization of cost-effective resources, demonstrating strategic financial management.
• Developed, designed, laid out, and refined the overall appearance of eight quarterly global conference magazines and accompanying collateral, maintaining high standards of design, brand consistency, and production excellence.
• Led a design team of eight members, providing guidance and fostering collaboration to achieve project objectives effectively.
• Produced marketing collateral, web graphics, signage, photography, video content, branding materials, illustrations, quoting documents, proofing materials, exhibition booths, and book production, ensuring alignment with brand standards and objectives.

• Produced high-quality advertising design solutions for a variety of mediums including print, packaging, point of purchase (POP), outdoor, web, and marketing collateral, ensuring consistency and effectiveness across all channels.
• Managed a diverse client portfolio including Lennar Homes, ENCOA Energy, Auto-Nation, The Florida Panthers, The Miami Dolphins, and Nissan, delivering tailored creative solutions that met their specific needs and objectives.
• Provided art direction to creative team members, ensuring alignment with project goals and brand guidelines, and oversaw proofing and preparation of work for pre-press production.
• Engaged in basic copywriting tasks such as editing headlines and body copy, contributing to the overall messaging and effectiveness of advertising campaigns.
• Led communication and presentation efforts with client-side executives, fostering strong relationships and facilitating effective project management aligned with the client's strategic goals.