Erik Hernandez

Lead Designer for LXVI
- Responsible for designing a product line for a new category based on the mainstream action sports consumer
- Create product that ties brand heritage into modern day construction and design
- Design approximately 3-4 new styles seasonally
- Color and materialize all product (including CUDs, MUDs, and SMUs) on a seasonal basis
- Work with marketing and line management to ensure a cohesive category message
- Assist development with finding/implementing new technologies and manufacturing processes
- Work directly with key accounts (Foot Locker) to ensure all needs are acknowledged
- Travel to Asia to oversee revisions on product and manufacturing

Theme Development Manager - May 2010 to March 2011
- Developed quarterly themes and product concepts with Product Management and Marketing
- Directed projects with outside agencies in creation of internal/external collateral pieces
- Produced product line presentations used for global sales meetings

Lead Designer for Youth Culture division - KS - May 2009 to March 2011
- Responsible for creating new aesthetic style and brand direction for skate-inspired product line - Responsible for quarterly CUDs and MUDs on all new and existing styles
- Chose direction for color and materials to ensure a cohesive line
- Created product line themes, briefs, and line architecture
- Presented briefs and product at department and sales meetings
- Worked directly with sponsored athletes
- Traveled to Asia to oversee revisions on product line and athlete-specific product

Designer for Lifestyle product - October 2007 to March 2011
- Worked directly with PLMs on creating category-specific color palette and material direction
- Designed key styles for Men’s line and all new Women’s and Kids’ product
- Responsible for quarterly CUDs and MUDs on all new and existing Women’s and Kids’ styles
- Assisted PLM with Women’s and Kids’ line architecture and SKU count management
- Traveled to Asia to oversee revisions on product and discuss materials/processes with vendors

Internship Coordinator - January 2008 to March 2011
- Maintained relationships with several design schools to assist with internship program
- Reviewed portfolios and interviewed students for internship positions
- Mentored, assigned projects, and ensured interns understood processes and requirements

Freelance Designer - May 2006 to October 2007
- Designed price point product for Special Make-Up division
- Produced graphics for use on Kids’ product
- Completed Photoshop corrections and manipulations to avoid producing unnecessary samples

Sponsored project for Herman Miller Healthcare with the task of researching and noting areas in the healthcare market that have been overlooked and create a brand for the Herman Miller family that acknowledges the gap. Design a product for the brand that resolves issues found in the medical environment for healthcare workers, patients, and/or loved ones.