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Footwear Category Designer - adidas Originals
adidas
Mar 2014 - Present (10 years 5 months)
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Senior Designer - adidas Originals
adidas
Oct 2012 - Mar 2014 (1 year 5 months)
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Footwear Designer 3
Vans
Mar 2011 - Oct 2012 (1 year 7 months)
Lead Designer for LXVI
- Responsible for designing a product line for a new category based on the mainstream action sports consumer
- Create product that ties brand heritage into modern day construction and design
- Design approximately 3-4 new styles seasonally
- Color and materialize all product (including CUDs, MUDs, and SMUs) on a seasonal basis
- Work with marketing and line management to ensure a cohesive category message
- Assist development with finding/implementing new technologies and manufacturing processes
- Work directly with key accounts (Foot Locker) to ensure all needs are acknowledged
- Travel to Asia to oversee revisions on product and manufacturing
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Footwear Designer
K-Swiss
May 2006 - Mar 2011 (4 years 10 months)
Theme Development Manager - May 2010 to March 2011
- Developed quarterly themes and product concepts with Product Management and Marketing
- Directed projects with outside agencies in creation of internal/external collateral pieces
- Produced product line presentations used for global sales meetings
Lead Designer for Youth Culture division - KS - May 2009 to March 2011
- Responsible for creating new aesthetic style and brand direction for skate-inspired product line - Responsible for quarterly CUDs and MUDs on all new and existing styles
- Chose direction for color and materials to ensure a cohesive line
- Created product line themes, briefs, and line architecture
- Presented briefs and product at department and sales meetings
- Worked directly with sponsored athletes
- Traveled to Asia to oversee revisions on product line and athlete-specific product
Designer for Lifestyle product - October 2007 to March 2011
- Worked directly with PLMs on creating category-specific color palette and material direction
- Designed key styles for Men’s line and all new Women’s and Kids’ product
- Responsible for quarterly CUDs and MUDs on all new and existing Women’s and Kids’ styles
- Assisted PLM with Women’s and Kids’ line architecture and SKU count management
- Traveled to Asia to oversee revisions on product and discuss materials/processes with vendors
Internship Coordinator - January 2008 to March 2011
- Maintained relationships with several design schools to assist with internship program
- Reviewed portfolios and interviewed students for internship positions
- Mentored, assigned projects, and ensured interns understood processes and requirements
Freelance Designer - May 2006 to October 2007
- Designed price point product for Special Make-Up division
- Produced graphics for use on Kids’ product
- Completed Photoshop corrections and manipulations to avoid producing unnecessary samples
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Product Designer
InnovationSpace, ASU
Jan 2006 - May 2007 (1 year 4 months)
Sponsored project for Herman Miller Healthcare with the task of researching and noting areas in the healthcare market that have been overlooked and create a brand for the Herman Miller family that acknowledges the gap. Design a product for the brand that resolves issues found in the medical environment for healthcare workers, patients, and/or loved ones.