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Brand Manager/ Graphic Designer
Eric Legaspina
Jeddah, Saudi Arabia
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About
An experienced, qualified and creative powerhouse, adept in multitasking. With a demonstrated proven nineteen years of international experience in advertising, graphic design and brand management.
Worked with some of the biggest brands across diverse industries in the Philippines, Singapore, Malaysia and Saudi Arabia. -
Education
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Marketing Communication Master of ArtsUniversity of Santo Tomas Graduate School1993 - 1995MA in Marketing Communication promotes a program of study and a culture of research that integrates marketing and communication concepts drawn from a variety of fields that include marketing, public relations, the creative and production aspects of marketing communication, new media studies and marketing communication research among others. It likewise manifests local and global awareness by exploring the uses and applications of the various media convergences in the digital world of both professional practice and graduate research. Lastly, this course engages in the continuing quest for outstanding marketing communication practice that is matched by excellent research production in the academe in the hope to catch up with the rapid changes in the technological, marketing and communications arenas.
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Bachelor of Fine Arts Advertising ArtsUniversity of Santo Tomas, Manila - Philippines1991 - 1993
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Bachelor of Science Marketing Management and Corporate CommunicationsSan Beda College, Manila - Philippines1989 - 1991Transferred from University of Santo Tomas Major in Marketing Management and Corporate Communications Minor in Economics and Public Policy
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Bachelor of Science Marketing ManagementUniversity of Santo Tomas1987 - 1989
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Experience
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Graphic Design ManagerJeddah, Saudi ArabiaOct 2003 - Present (21 years 2 months)Responsible for Abuljadayel Beverages Inc. brands’ design concept and development. Well versed in all facets of creative design for print and product packaging for beverage cans, Tetra Pak offset and flexo graphics, glass bottle and beer labels. Design and execute all marketing collateral. Coordinate and schedule graphic jobs. Supervise and direct commissioned photographers during product pictorial and company events. Maintain a high level of coordination with the agency and other departments in order to maintain consistent quality service standards towards internal and external customers
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Senior Graphic DesignerJeddah, Saudi ArabiaApr 2000 - Sep 2003 (3 years 5 months)Nezar Alwan Advertising is the below-the-line advertising partner of Saatchi & Saatchi Advertising based in Jeddah Saudi Arabia. Lead a key part of the creative team for outdoor advertising department. Supervised final artworks, photo shoots and on-call client presentations.
Accounts handled: Toyota, Lexus, Novartis, P&G -
Junior Graphic Designer/ FinalizerSingapore, SingaporeJul 1997 - Feb 2000 (2 years 7 months)Lead the team of designers and production staff on their day-to-day responsibilities for P&G, Kraft Foods & Novartis Singapore and Malaysia. Managed outside resoures including vendors, photographers, color separators, printers, web & interactive sub-contractors. Responsible for all visual aspects of print collaterals.
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Visual DesignerSingapore, SingaporeFeb 1995 - Jun 1997 (2 years 4 months)Visual designer of Singapore Telecommunications’ marketing team. Responsible for perennial design updates of SingTel POSM to roll out consistent and high quality updates according to industry best practices. Responsible for day-to-day graphic creation including custom ad related graphics, marketing promotions and daily content updates.
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Assistant Brand ManagerMakati, PhilippinesAug 1993 - Jan 1995 (1 year 5 months)Managed Selecta Ice Cream's Take Home Business. Launched Selecta 3-in-1 Ice Cream with Sprinkles Integrated Campaign. Launched Selecta Moo Ice Cream.
Developed annual marketing plans and prepared allocation strategies and budgets. Planned various programs for price promotions and new product launches. Evaluated marketing materials to ensured compliance to all legal regulations. Ensured marketing programs according to company standards.
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Skills
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Elsewhere on the Web
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On Coroflot@erictanlegaspina, member since 2014
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