Eric Crosby

Member of the Global Color Design Center developing marketing and product finish solutions for
multiple categories including; residential, contract furnishings, kitchen & bath, wood and composite
building materials, consumer electronics and heavy equipment
• Writing and designing consumer trend reports for above market categories
• Conducting secondary research on sociocultural consumer behavior and preferences
• Creating colors and finishes tools for multiple industries and markets
• Assessing quality approval on color and finish samples
• Developing digital assets for library of product finishes and marketing images

Full service consultancy in consumer experience design including; visual communications, graphic design, brand identity, signage, packaging, and strategic design planning.

Instructing on user interaction across multiple touch-points, concentrating on web-based systems. Advising students in strategic thinking, abstract/concrete visualization, dynamic interactive systems, workflow and methodologies which promote group collaboration and optimal user experiences.

Lectured on the principles of visual communication, presentation design and Adobe Creative Suite.

International Conference * Completed courses with Design Management Institute (DMI) in Brand Management * Top tenth percentile of the population for color acuity with Macbeth Color Exam, Score: 100% * American Society of Association Executives (ASAE) Gold Circle Award-Excellence in the field of association communications * Certificate of Achievement for Most Improved Newsletter and Annual Report Designs (ASAE) * Society of National Association Publications (SNAP) EXCEL Award * Convention Publications-Marketing Campaigns-Windy City Summit (ASAE) * Awarded internship-The Ohio State University at Büro Ruedi Rüegg AG Zurich, Switzerland

Designer on internal strategic team creating the visionary planning and execution of Motorola's Color, Material and Finish (CMF) Strategy for handsets and wireless accessories * Led the aesthetic execution of physical user experience design, including: color and finish standards, print and pattern, expression of fit and trim/findings for the global portfolio * Provided support to marketing/sales with presentations in trend and consumer research * Advised designers and external consultants on trends in color, pigments and materials * Led communication of CMF strategy to high level executives and customers * Mentoring designers, global studios and management of multiple vendors ERIC CROSBY eric.r.crosby@gmail.com Page 2

Management, Publishing * Managed design team, print vendors/brokers and collaborated with editors while art directing and designing conference materials, magazines, annuals and direct mail * Created brand identities for more than fifteen conferences a year in addition to a variety of marketing collateral and print for a wide array of non-profit organizations

Marketing, Public Relations * Collaborated with creative director, writers and account executives to execute marketing and advertising solutions for clients such as The Indiana Lottery, Coca-Cola, Indy Park Foundation, White Rock Products, Little Crow Foods and Indiana State Fairgrounds * Managed freelance designers and print vendors Relevant Freelance Work Provided art direction and services in concept development, advertisement, direct mail, brochures, publishing, brand identity, store signage and merchandise graphics for the following clients - Limited Brands, Columbus, Ohio