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Principal Designer
Montara, CA
Apr 2023 - Present (1 year 6 months)
EMB operates as a small creative agency with partners in several industries. We build creative teams of independent contractors to match the exact requirements of clients and strategic partners on a per project basis. My role is to manage and execute creative output with a focus on Industrial Design, Innovation and IP development.
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Creative Director
San Francisco, CA
Sep 2019 - Apr 2023 (3 years 7 months)
Working with high profile clients, I led teams to bridge Industrial Design, Branding, Engineering and UX. With a strong focus on emerging consumer technologies and future forecasting, strategic thinking has been key in creating Experiences as the foundation for cutting edge Design. Adapting creative work flows through the pandemic and an acquisition that amplified available resources, evolved my ability to manage ever more complex and larger scale projects.
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Creative Director
Los Angeles, CA
Jul 2013 - Sep 2019 (6 years 2 months)
EMB operated as an independent design consultancy where I sub-contracted talent on a per project basis. I mixed a standard agency approach as design-for-hire with select equity projects where I helped build several startups. During this period, I was also an external Creative Director for the House of Marley.
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Chief Creative Officer
Los Angeles, CA
Mar 2015 - Jul 2019 (4 years 4 months)
Originally a client of EMB, Morf projects grew in scope and opportunity to where a partnership was formed. I took responsibility for all creative deliverables from industrial design and mechanical engineering to graphics and building a presence online. The original product was a fitness device, but a Kickstarter campaign highlighted limitations in the market potential, so we pivoted the brand to focus on youth sports. By the second year of production, the MorfBoard system had generated over $20M in revenue while being nominated for Toy of the Year 2019.
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Design Director
San Francisco, CA
Aug 2014 - Sep 2016 (2 years 1 month)
EMB was contracted at the ground level of this startup to create the initial product and brand strategy. I
defined the brand positioning relative to opportunities in the emerging wireless audio market, designed the product, packaging and created the marketing materials to gain investor interest. My involvement grew from design consultant to strategic partner through a significant equity stake. I supervised all design and worked with contracted engineering firms until an internal team could be setup to manage ongoing development.
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Creative Director
Santa Barbara, CA
Mar 2011 - Jul 2013 (2 years 4 months)
Was responsible for overseeing operations and managing the design teams. I directly managed 20+ employees with up to 7 projects running concurrently. My role included taking point on client relations, new business development and writing project proposals. I was the lead on most design projects and took personal responsibility for the most difficult deliverables like sculpting complex 3D models and outlining product and brand strategies. For junior team members, I provided frameworks for projects, bolstered with specific techniques for the software and prototyping used in our design explorations. Leading by example was key while working with the senior level designers, and the focus shifted toward maximizing deliverable value and improving presentation methods.
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Senior Designer
Lifestyledesign (LSD)
Feb 2008 - Mar 2011 (3 years 1 month)
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Industrial Designer
Lifestyledesign (LSD)
Jan 2006 - Feb 2008 (2 years 1 month)
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Partner
LIFT
2002 - 2008 (6 years)
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Designer
Fox Racing
Mar 2003 - Nov 2005 (2 years 8 months)
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Lead Designer
Slide, Inc.
Feb 2002 - Sep 2004 (2 years 7 months)
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Design Intern
Fox Head, Inc.
Aug 2002 - Mar 2003 (7 months)