Eric Cruz
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About
I've been working in the field of Graphic Design for more than 15 years. I've worked in 3 different countries meeting and working with clients of different cultures in the Philippines, Dubai (United Arab Emirates) and Canada. Design is my passion and i'm willing to take on any design challenge to expand my skills.
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Education
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Bachelor of Fine ArtsUniversity of the Philippines1983
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Experience
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Creative DesignerDesign AgenciesCanadaFeb 2008 - Present (16 years 10 months)Involved in the development of various marketing materials (logos, brochures, annual reports, newsletters, infographics, vehicle graphics, large format displays, presentations, packaging designs and advertisements) for design agencies such as CreativeFolio (Woodbridge), Naked Creative Advertising (Toronto), OnBrand (Toronto), Herbal Magic (Mississauga), and Diginess Design (Woodbridge). Some of the accounts handled were PowerStream, Globe and Mail, Merck, Baking Association of Canada, President’s Choice, Pfizer, Eventive Marketing, University of Toronto, Canadian Standard Association, Ontario Association of Optometrists, and various Toronto and Woodbridge based clients.
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Art DirectorDunes Graphic DesignDubai, United Arab EmiratesOct 1994 - Dec 2007 (13 years 2 months)Conceptualized and executed highly finished marketing and promotional visual materials such as point-of-sale materials, packaging designs, direct mail, corporate brochures, logos, annual reports and exhibit designs. Worked on accounts such as Pepsi International (Pepsi, Mirinda, Max, Mt. Dew, Tropicana & Shani), British Airways, Ritz-Carlton Hotel, Masterfoods, Procter& Gamble (Tide, Olay, Zest, Crest, Gillete, Pringles), Nestle, Emirates Airlines and a number of local Saudi accounts. I was also given the opportunity to redesign the current (Dunes’) company Logo and all the internal and external corporate materials.
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Art DirectorFPP (Fiennes Perry and Partners) DubaiDubai, United Arab EmiratesFeb 1989 - Oct 1994 (5 years 8 months)Worked closely with a creative director and a copywriter for the creative development of advertising campaigns, print materials, annual reports, corporate brochures, Logo designs and packaging designs. The accounts handled were Emirates Petroleum, British Tobacco, Parker pens, Hilton Fitness club, Badhran (Dates) Enterprises,
Emirates Bank International and a number of local Emirates clients.
Provided art direction to assigned illustrators, photographers and graphic artists. -
Art DirectorLintas AdvertisingManila, PhilippinesJul 1986 - Feb 1989 (2 years 7 months)Involved in the creative development of advertising campaigns for accounts such as Wander Philippines (Ovaltine Malt Drink), Coney Island Ice Cream, Seven Stars Cigarettes and various minor local accounts. Provided art direction to assigned photographers and graphic artists.
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Junior Art DirectorJ. Walter Thomson AdvertisngManila, PhilippinesMay 1983 - Jul 1986 (3 years 2 months)Collaborated with a creative director, senior art director and a copywriter to take concepts through to highly finished visuals, working on accounts such as Unilever Philippines (Close-up, Lux & Lipton), Jrdan et Cie - Cacharel (men’s apparel) Intercontinental Hotel Manila and various minor local accounts.
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Awards
1988 - CAMPAIGN OF THE YEAR / Best TV Commercial / Best Collateral materials / Best TV Promo (Phil. Advertising Congress) Ovaltine "Indiana Jones"/ "Fancy Can-Can"
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1990 - GOLD AWARD (Phil. Advertising Congress) Coney Island Ice Cream packaging Ovaltine "Vienna Glass Jar"
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1991 - BEST PACKAGING DESIGN (Int'l Advertising Awards - U.A.E. Chapter)
Badhran Enterprises’ Al Fakhra/ Bateel (Dates) packaging
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2002 - BEST BRAND LOGO (4th GCC BTL awards - UAE Chapter) Dunes' Brand new Logo
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2002 - BEST DIRECT MAIL (4th GCC BTL awards - UAE Chapter) Dunes' Invitation materials -
Skills
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Elsewhere on the Web
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On Coroflot@ericC, member since 2009