Eran Dror

In the past 5 years, I led design and development projects for:

@ An education startup based in Israel (2014)
@ A zen-like Smart TV interface for Motorola/Google (2012)
@ An Enterprise Dashboard and tools for Bitly.com (2011)
@ A social movie theater experience for Betaworks (2011)
@ A movie/TV search interface for SetJam (2010)
@ A crowd-funding platform for early-stage investors for Gust (2009)
@ And some others...

I can help with product strategy, user stories collection and prioritization, iterative rollout strategy, and detailed UX designs/wireframes.

@ Designed new smart TV interface and worked with management to promote it.
@ Led product development with a new integrated Motorola/SetJam team.
@ Prioritized product roadmap through discussions with internal stakeholders.

@ Pushed for rethinking of strategy that changed company’s direction, leading to acquisition.
@ Designed innovative Smart TV interface, as well as a suite of supporting data services.
@ Designed UX for Bitly, Betaworks, a large Cable operator, and other SetJam clients.
@ Managed a team of 8 developers, 3 editors, 1 QA person, and 1 graphic designer.
@ Supported the SetJam acquisition process, pitching to 6 potential acquirers.

@ Performed user interviews, user testing, advanced tracking analysis.
@ Expanded features from an Angel-only platform to a VC-capable one.
@ Established an agile iteration schedule for design, development, and QA.

@ Excelled within a 4 person product team that included COO, Director of UX.
@ Shaped decisions from roadmap to the smallest design elements.
@ Gathered requirements, defined and wireframed new features.
@ Managed a team of 5 developers, 2 QA people, and 1 support person.

@ Supervised 3 senior writers and edited 117 weekly issues.
@ Wrote the lead articles for 57 weekly issues.
@ Developed what became one of the top 100 web sites in Israel.
@ Personally interviewed dozens of industry leaders.