"I am a designer and I want to design things."
Ettore Sottsass
I believe that design, is about taking a holistic approach through combining various disciplines along the creative process. Considering not only the consumer experience with the brand, product and pack but also the business opportunity, marketing strategy, technical requirements and the environmental impact allowing relevant and innovative ideas to be developed.
First Class BA Honours Product Design
Diploma in Professional Practice
Best Project NTU Product Design 2011/2012