This is the first reminder in the system, designed to fit into the routine of taking the contraceptive pill first thing in the morning or last thing at night. A decorative Cuckoo to place on the bedside table, shelf or desk.
This is the second reminder in the system, the Cuckoo toothpaste lid links into the ritual of brushing your teeth first thing in the morning or the last thing at night.
The third reminder is the on-the-go Cuckoo which is in the format of a lip balm lid as the majority of the target users apply lip balm at least once a day. If this is not suitable for the user there is also a key-ring which also acts a a visual reminder.
As well as the visual reminders in the pack there are a variety of stickers to help women to remember to retake the contraceptive pill after a break.
The Cuckoo Range, shows the simplicity of the set with the three visual aids and the reminder stickers.
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Cuckoo Contraception
Cuckoo Contraception is designed to help women to remember to take the contraceptive pill within the 12 hour window. Through using the pack the aim is to give women a piece of mind and reassurance when taking the contraceptive pill.
Many women struggle to take the pill at the same time everyday due to the majority having busy on-the-go lifestyles.
The visual remembering aids allow women to associate the Cuckoo with taking the pill. Through placing the aids at three key touch points, providing three occasions where the stimulus can trigger a reminder or act as a reassurance if the user was unsure whether they had taken the pill.
