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Creative Strategy Consultant
Freelance
Brooklyn, NY
Jun 2010 - Present (14 years 6 months)
•Marketing and Digital Strategy to initiate and manage the careers of Grammy Nominated artists Kendrick Lamar and
ASAP Rocky amongst other artists
• Creative Strategy for clients such as Nike, Timberland, Reebok, Vice, Toyota
• Content Strategy + Copywriting for clients such as Courvoisier, Absolut, Levis, AOL/Huffington Post
•Entertainment Marketing Strategy and entertainer outreach for Vice, Kith, Toyota and Rockstar Games
• Editorial Writing for cultural trend portals on Hypebeast, MTV, AOL
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Creative Strategy
Beats By Dre
Aug 2014 - Dec 2015 (1 year 4 months)
•Developed the still active “Beats Black Ops” Influencer Program creating a social content stream garnering 1,000,000
+ impressions
• Creative Strategy for “Lebron Re-Established” Activations welcoming Lebron James back to Cleveland
•Creative Strategy, Influencer Engagement, Project Management for Beats by Dre multimillion dollar NBA All Star
Weekend 2015 Activations drawing A-List Celebrities to align with the Beats brand
•Creative Strategy, Partnership Marketing, Project Management for grassroots and viral marketing campaigns
garnering 1,000,000 + Social Media Impressions
•Creative and Social Strategy + Project Management for on the ground campaigns at Art Basel, Coachella, SXSW and
other art and music festivals
•Building creative projects to boost Beats by Dre's standing across Social Platforms, primarily Instagram and Snapchat
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Artist Manager
New York, NY
Nov 2009 - Apr 2014 (4 years 5 months)
Managed Detroit based Hip Hop musician Danny Brown from career inception to MTV award winning entertainer
Brand development via brand partnership, content marketing, public relations
On Premise Touring and activation management
Budgeting and Financial Managment
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Entertainment Marketing Director
RP55
Jun 2009 - Jul 2011 (2 years 1 month)
RP55 is a Fashion Distributor housing multiple brands. I took the lead of their Brand Development division creating Entertainer helmed fashion Brands under their umbrella.
•Developed clothing brands for platinum selling music superstars T.I. and Pusha T
•Strategically lead entertainer partnered fashion brands to 10 million + in sales within 2 years of their inception
•Creative Direction of visual collateral, lookbooks, digital access points and events
• Building brand optics through a focused Content Strategy represented on online fashion, music and social portals
•Bolstered synergy between the entertainers clothing brands and record labels bootsting sales of product and music
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Brand Manager
Brooklyn, NY
Feb 2006 - Apr 2009 (3 years 2 months)
Charged with initiating strategies to increase brand visibility in the burgeoning fashion streetwear market I incepted strategies that endeared the brand to its audience of fashionable trendsetters
•Created an in brand music program which aligned the brand identity with emerging artists and launched the careers of platinum selling artists like Wale and Kid Cudi raising brand visibility through music content
•Bosted sales through digitlal content marketing using exclusive music media and product drawing large audiences to our web store and social platforms
•Directed special events centered on youth culture marketing drawing a global audience to the Brooklyn based brand •Partnered with brands such as Adidas, Timberland and Reebok to build creative product initiatives boosting brand
visibility through unique product offerings