Highly revered rap group The Clipse were working on their 3rd studio album and we're on the verge of launching their clothing line Playcloths in collaboration wits VA based clothing manufacturer/distributor RP55. I was asked by The Clipse to help them launch the brand due to my experience creating exposure for streetwear brands. My proposal to them was to create exclusive content only available to their audience through their portals of their fledgeling brand. While they were in the studio working on their album they took time to create songs for a mixtape specifically for the brand and I aligned the efforts of their record company to promote their upcoming album with the branding for their clothing project to create momentum mutually beneficial for their clothing and music projects.
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