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Ralph Lauren Polo x KITH - Grey Ranger Boot - Influencer/Digital Marketing

For the first iteration of the footwear collaboration between Kith and Polo Ralph Lauren I created an influencer campaign showcasing the boot through the usage of prominent personalities in the fashion media landscape.The campaign, gracing all of the publications relevant to the target audience, drove the shoes to sell out in the span of a week and spawned second collaboration.

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Emeka Obi
Creative Strategist New York, NY