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Nike x ASAP Mob - Destroyer Jacket

When Nike was unveiling their Destroyer Jacket program i saw it as a means of unifying and promoting the ASAP Mob, Rocky's Cast of characters. Like matching jackets on a biker gang. I contacted Nike to get the creative members of the ASAP Mob in the studio and hired designer Mike Cherman to design the jacket that became iconic for Rocky in the early stages of his career.

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Emeka Obi
Creative Strategist New York, NY