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Hulu Summer Road Trip
Hulu sought to to create communal connection between audiences and their streaming product. I concepted for them the Hulu Road trip. A cross country affair putting together themed outdoor viewing of their newest offerings with corporate sponsored activation. I worked on not only the Hulu activation but the creation of specific experiential takeovers for brands like Chevy, Visine, Coca Cola and Homegoods.
The program ran in both 2016 and 2017
